The Martin Agency
| Subsidiary | |
| Industry | Business Services |
| Founded | 1965 |
| Headquarters | Richmond, Virginia, USA |
|
Key people
|
Matt Williams, CEO; John Adams, Jr., Chairman; Joe Alexander, CCO; Beth Rilee-Kelley, COO; Janet White, CFO |
| Products | Advertising & Marketing |
|
Number of employees
|
500 |
| Parent | Interpublic Group of Companies |
| Website | www |
The Martin Agency is an American advertising agency based in Richmond, Virginia that is part of the Interpublic Group of Companies.[1]
About
The agency was founded as Martin & Woltz in Richmond, Virginia in 1965 by David N. Martin and George Woltz.[2] Martin and Woltz divided the firm in 1975 and Martin renamed the company, The Martin Agency.[2]
The Martin Agency was independently owned until 1986, when it was acquired by Scali, McCabe & Sloves Advertising of New York.[3] Eight years later, Scali was acquired by The Interpublic Group of Companies[1] and The Martin Agency became part of IPG.[4] The company's president and CEO is John B. Adams, Jr. and its President is Mike Hughes.
Headquartered in Richmond, the agency also maintains offices in New York City and London.
The Martin Agency's clients include: Benjamin Moore & Co., Chips Ahoy!, Colonial Williamsburg, Discover Card, Experian, ExxonMobil, GEICO, Georgia-Pacific, Hanes, John F. Kennedy Presidential Library and Museum, Kayak,[5] Manpower, Midas, Moen, Optimum, Oreo, Penske, PING, Ritz Crackers, Sabra, Stolichnaya, TIAA-CREF, Timberland PRO, TracFone and Walmart.
In 2010, Adweek named The Martin Agency as its "Agency of the Year."[2]
Notable campaigns
- Virginia is for Lovers
- Nickelodeon "Because We Can"
- GEICO Cavemen [6]
- The GEICO Gecko [7]
- FreeCreditScore.com
- GEICO: Dora the Explorer[8]
Awards
Adweek U.S. Agency of the Year- 2010.[9]
References
- ↑ 1.0 1.1 Jacqueline Doherty. " Barron's. June 25, 2011. Retrieved February 5, 2012.
- ↑ 2.0 2.1 2.2 Lua error in package.lua at line 80: module 'strict' not found.
- ↑ "Scali, McCabe, Sloves” "Advertising Age". September 15, 2003. Retrieved January 30, 2012.
- ↑ “Interpublic Group of Companies, Inc. To Acquire Subsidiary of WPP Group, Ltd.” thefreelibrary.org. November 4, 1993. Retrieved January 30, 2012.
- ↑ Lua error in package.lua at line 80: module 'strict' not found.
- ↑ Rob Walker.[1] "Pop-Culture Evolution" The New York Times. April 15, 2007. Retrieved February 4, 2012.
- ↑ Stuart Elliott.[2] "Geico's Lizard Offers a New Message of Reassurance" The New York Times. February 18, 2009. Retrieved February 4, 2012.
- ↑ Lua error in package.lua at line 80: module 'strict' not found.
- ↑ Eleftheria Parpis.[3] "The Martin Agency: US Ad Agency of the Year 2009"] Adweek. January 25, 2010. Retrieved January 30 2012.
External links
- Martinagency.com
- "Clan of the Caveman" by Linda Tischler for FastCompany.com
- "Agency Profile: The Martin Agency" by Ignacio Oreamuno for ihaveanidea.com
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