Benjamin Moore & Co.
For Those Who Know More
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| Subsidiary | |
| Industry | Paint and retail stores |
| Founded | 1883 Brooklyn, New York, U.S.[1] |
| Founders | Benjamin and Robert Moore |
| Headquarters | Montvale, New Jersey, U.S. |
| Products | Regal, Aura, Natura, MoorGard, Ben, Arborcoat |
| Parent | Berkshire Hathaway |
| Website | www.benjaminmoore.com |
Benjamin Moore & Co., also known as Benjamin Moore Paints or simply Benjamin Moore, is an American company that produces paint. It is owned by Berkshire Hathaway. Founded in 1883, Benjamin Moore is based in Montvale, New Jersey. The Moore Brothers founded the company in Brooklyn, New York, with one product, "Moore's Prepared Calsom Finish", and only sold their paints through independent retailers.
Reception of products
Reviews of Benjamin Moore products have generally been favorable and note their high-end quality.[2][3][4] They have also been noted for their use in traditional indoor settings.[5] Benjamin Moore's line of sustainable paints products under the name Aura have been described as "an ultra-performance, exceptionally eco-friendly interior coating" and have received multiple awards since it was released in 2007.[6] Other products have been reviewed favorably in The New York Times[7] and Good Housekeeping.[8]
Awards
- Green Good Housekeeping Seal[9] for its Natura line of paints
- Ranked #1 in Customer Satisfaction by J.D. Power and Associates in 2011 & 2012[10][11]
- Best Green Companies for America's Children, 2008 [12]
- Edison Best New Product Award for Sustainability, 2010[13]
- Green Biz.com's Top 35 Green Companies in the US, 2009[14]
- Robb Report "Best of the Best", 2008[15]
References
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- Benjamin Moore Homepage
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