Direct Line Group

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For the Group's subsidiary, see Direct Line.
Direct Line Insurance Group plc
Public
Traded as LSE: DLG
Industry Insurance
Founded February 2012[1]
Headquarters Bromley, Kent,
United Kingdom
Area served
 United Kingdom
Key people
 Mike Biggs
(Chairman)
Paul Geddes
(Chief Executive)[2]
Products General insurance, finance
Revenue £ 3,269.8 million (2015)[3]
£ 545.1 million (2015)[3]
£ 580.4 million (2015)[3]
Number of employees
 13,900 (2015)[4]
Subsidiaries Direct Line
Churchill
Green Flag
Privilege
NIG
Website www.directlinegroup.com

Direct Line Insurance Group is a United Kingdom insurance company, formed in 2012 by the divestment of The Royal Bank of Scotland Group's (RBS) insurance division through an initial public offering. The company owns a number of insurance subsidiaries providing various insurance products, including Direct Line and Churchill, as well as the roadside assistance and vehicle recovery provider Green Flag.

The group is listed on the London Stock Exchange and is a constituent of the FTSE 100 Index.

History

The company was originally established in 1985 by Peter Wood and Martin Long as the insurance division of The Royal Bank of Scotland Group (RBS).[5] It was the first telephone-only insurance company in the UK.[5] In September 2012, the Group's Chief Executive, Paul Geddes, announced the business was "operating as a standalone insurance company", in advance of a future full divestment from the RBS Group.[6] The company was the subject of an initial public offering (IPO) in October 2012.[7] RBS sold a 30% share of the business in the IPO, and sold a further 17% in March 2013, reducing its holding in the business to 48.5%.[8] RBS sold a further 20% in September 2013,[9] and sold the remainder of its holding in February 2014.[10]

Direct Line sold its TRACKER Network UK telematics business to the private equity firm Lysanda in February 2014.[11]

In September 2014, it was announced that Mapfre would acquire the Italian and German businesses of Direct Line for a sum of €550 million.[12]

Operations

The Group owns a number of general insurance brands operating within the United Kingdom, Italy and Germany primarily, including Direct Line, Churchill, Privilege and Green Flag.

Notable advertising

Direct Line auto insurance's television adverts feature the "cleaner" Winston Wolfe from Pulp Fiction.[13]

References

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  6. ↑ Lua error in package.lua at line 80: module 'strict' not found.
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  12. ↑ Spain's Mapfre to buy Direct Line's German, Italian units for $700 million. Reuters, 25 September 2014
  13. ↑ Lua error in package.lua at line 80: module 'strict' not found.

External links


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