Direct Line
From Infogalactic: the planetary knowledge core
| 200px | |
| subsidiary | |
| Industry | Financial services |
| Founded | 1985 |
| Founder | Peter Wood |
| Headquarters | Leeds, United Kingdom |
| Products | Insurance |
| Parent | Direct Line Group |
| Slogan | Can Your insurance do That |
| Website | www |
Direct Line, part of the Direct Line Group, is a company that specialises in selling insurance and other financial services, sold directly to consumers by telephone and the internet.
History
Direct Line was the first telephone insurer in the United Kingdom, when launched by founder Peter Wood in 1985.[1] In October 2012, it became one of the main operating businesses of Direct Line Group, when that company floated on the London Stock Exchange.[2]
Operations
File:Direct Line Croydon.JPG
Direct Line offices in Croydon
Direct Line is well known in the United Kingdom for its distinctive logo, a red telephone on wheels, which is used extensively in its marketing. It operates in various overseas countries, including Japan (in partnership with Yasuda Life)[3] and Spain (partnership with Bankinter).
