YU Televentures

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YU
Private
Industry Telecommunications, Consumer Electronics
Founded Gurgaon, Haryana, India (18 December 2014)
Founder Rahul Sharma
Headquarters Gurgaon, Haryana, India
Area served
 India
Products Smartphones, Health Band, Mini-ECG device, Portable Pocket Printer, Power bank
Parent Micromax Mobile
Slogan YU Play God
Website http://www.yuplaygod.com

YU Televentures is an Indian consumer electronics brand founded on 18 December 2014[2] as a joint venture of Cyanogen Inc and Micromax Informatics Limited. Also, YU holds official Cyanogen OS rights in India.[3] Micromax co-founder Rahul Sharma owns 99% of the stake in YU while the remaining 1% is held by two other co-founders, Vikas Jain and Sumeet Arora.[citation needed]

YUreka

The first mobile under the brand name of "YU" running on Cyanogen OS named 'YUreka',Designed by the chief engineer Ayush Kumar being an affordable but powerful mobile phone, it got a good sales response from customers. Recently, updates of CyanogenMod 12.1 were released. It was launched under the tagline 'YU Play God'. YU's Yureka 4G LTE powered by a 64-bit Snapdragon 615 SoC alongside 2GB DDR3 RAM.[4] It has a MSM8939 LTE Chipset and integrated Adreno 405 GPU @550Mhz. YUreka was launched with Cyanogen OS 12 based on Android Lollipop 5.0.2, which allows users to customize their phone. However, it has now been discontinued on the Amazon website.[5]

YU announced the YUreka Plus later on Q1 2015. The YUreka Plus features an improved 13MP Camera and a 1080p Full HD display. It runs on CyanogenMod 12.0.

YUphoria

YU announced their new Phone "YUphoria" which had almost the same specs as its predecessor YUreka except Camera & Processor Clock. It comes with 2GB RAM 16GB ROM 5 inch screen with Gorilla Glass 3 And, it was launched on 12 May 2015 and it has rear camera of 8MP and front of 5MP [6] YU YUphoria with Android Lollipop 5.0.2 based Cyanogen OS 12 launched in India.[7]

YUfit

Apart from launching the YU YUphoria handset on Tuesday, Micromax subsidiary YU Tele ventures also launched the YUFit fitness tracking band. The company also unveiled another health-centric accessory called the HealthYU.

Users will also be able to share their HealthYu readings with their doctor or family. The cassette is said to be small enough to fit in the user's pocket, and can provide several readings on a single charge.[8]

YUpix

YUPix is a portable mobile printer with a cartridge unit that includes ink along with 20 print sheets which are easily replaceable.[9]

jYUice

jYUice is a power bank from YU, with the capacity of 5000mAh and 10000mAh. The power banks consists of an Anodized Aluminum Shell which houses a Lithium-Polymer battery with single 5V/2.1A USB port for 5,000 mAh while the larger model has a 5V/1A and a 5V/2.4A USB ports for charging devices. A multi-colored LED light is also present to indicate the power status.[10]

YUtopia

Yutopia is the first premium flagship device from YU which was launched on 17 December 2015 for ₹24,999.[11] The device gained massive online popularity when it's specifications were leaked on Geekbench and Antutu.[12] After the launch of Yunique, YU started an online campaign teasing the launch of Yutopia and at the same time taking digs at companies like OnePlus, Apple, Samsung for their inferior specifications. The device was finally launched on 17 December with Snapdragon 810, 5.2 inch 2K Screen(WQHD), 4 GB RAM, 32GB ROM and 3000 mAh battery with QuickCharge and Fingerprint sensor.[13] The device went on pre-order on the same day on Amazon India.

YUnicorn

Yunicorn is the latest device from YU. It was launched on 31 May 2016.[14] Thr pricing strategy for this smartphone was a bit unique. For the first month, it was available for ₹12,999. The actual price was ₹14,999 and was charged after the sale period. The device came with MediaTek Helio P10, 5.5 inch screen(FHD), 4 GB RAM, 32GB ROM and 4,000 mAh battery with fingerprint sensor.

Record Sale

YUreka

YUreka's debut sale was held on 13 January 2015 with 10000 units, and sold out in just 3 seconds. YUreka have total of 360000 units sale till 30 April 2015 in India.[15] Which is currently not available for sale it is replaced by YUreka Plus.

YUphoria

YUphoria's debut sale was held on 28 May 2015 with 20000 units. YU received over 500000 registrations, and all units were sold out within seconds.[16]

YUreka Plus

The YUreka Plus is a refresh of the YUreka with a better build quality, better display and a newer camera sensor. Yureka Plus had FHD(1080p) screen as compared to Yureka which had HD(720p) screen. It was released exclusively on Amazon and first Flash Sale was held on 24 July. It was initially priced at ₹9,999 but the price was later reduced to ₹8,999 same as original Yureka.

YUnique

YUnique is an ultra-budget 4G smartphone in India. It got sold out in its first flash sale held on 15 September 2015 in just 9 seconds it is a best budget oriented smartphone.[17] and 21 September 2015 exclusively via Snapdeal.[18]

YUtopia

On 18 December 2015, Yutopia quoted as "The Most Powerful Phone" ever was announced officially by YU. YU released Yutopia as its flagship device sporting specifications like Snapdragon 810, 2K Display, 21MP Camera, 4GB RAM[11] and pre-orders started on the same day itself. The phone is available for sale exclusively on Amazon.in.

Service

According to Micromax, "YU has adopted a new way of providing the after sale services i.e. they are offering door to door support (Onsite) which implies that the users would have to just contact the YU customer staff and a technical expert would visit them at their home to take up the device once the issue has been confirmed."[19] Customers may also choose to visit an “Authorized Service Location”.[20]

The company soon released Yunique with stock Android and two existing phones, Yureka Plus and Yuphoria with stock Android.[21][22] This made peoples believe that YU and Cyanogen are soon going to split, however, soon Cyanogen denied the rumors with their Facebook post and also said that YU's next smartphone- Yutopia is going to powered by Cyanogen OS, probably Cyanogen OS 12.1.[23]

References

  1. ↑ Cite error: Invalid <ref> tag; no text was provided for refs named http:.2F.2Fwww.thehindu.com.2Fbusiness.2FIndustry.2Fmicromax-online-brand-yu-launches-smartphone-for-rs-8999.2Farticle6704844.ece
  2. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  3. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  4. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  5. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  6. ↑ YUphoria was launched on 12 May
  7. ↑ "Yu Yuphoria Specifications, release date"
  8. ↑ YUFit fitness band, HealthYu health tracker launched in India
  9. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  10. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  11. ↑ 11.0 11.1 Lua error in package.lua at line 80: module 'strict' not found.
  12. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  13. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  14. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  15. ↑ YU To Launch 2nd Smartphone Codenamed Project Caesar
  16. ↑ YU gets 500000 registrations for the YUphoria flash sale
  17. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  18. ↑ Rs 6,999 YU YUphoria flash sale: Exclusive sale on Amazon commences at noon, 17 September
  19. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  20. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  21. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  22. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  23. ↑ Lua error in package.lua at line 80: module 'strict' not found.

External links

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