WMYB (FM)
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| City of license | Myrtle Beach, South Carolina |
|---|---|
| Broadcast area | Florence, Myrtle Beach |
| Branding | Star 92.1 |
| Slogan | Today's Music |
| Frequency | 92.1 MHz |
| First air date | January 11, 1965 |
| Format | Top 40 (CHR) |
| ERP | 94,000 watts |
| HAAT | 263 meters |
| Class | C1 |
| Facility ID | 27265 |
| Transmitter coordinates | Lua error in package.lua at line 80: module 'strict' not found. |
| Callsign meaning | W MYrtle Beach |
| Former callsigns | WMYB-FM (1978–1979) WXTL (1979–1981) WJYR (1981–2000) |
| Owner | Alpha Media (Alpha Media Licensee LLC) |
| Webcast | Listen Live |
| Website | star921.net |
WMYB is a Top 40 (CHR) radio station licensed to Myrtle Beach, South Carolina. It serves the Florence and Myrtle Beach areas. The station is licensed by the Federal Communications Commission (FCC) to broadcast at 92.1 MHz with an effective radiated power (ERP) of 94 kW. The station goes by the name Star 92.1 and its slogan is "Today's Music."
History
WMYB-FM signed on January 11, 1965 as a sister station to 1450/WMYB.[1] and played Country music for a while.[citation needed] Later, the station switched to disco with the call letters WXTL. For nearly two decades the station was WJYR "Joy 92", playing beautiful music,[1] which added more and more vocals during the 1990s.[citation needed] As of 1997, WJYR was the #3 station in the market.[1] By 1999, WJYR had added Delilah.[2] When NextMedia Group bought the station from Hirsh Broadcasting Group in 2000, WJYR was #1.[3] However, the adult contemporary format and call letters of "Star 99.5" were moved to 92.1, which had a 50,000-watt signal at the time compared to 25,000 watts for 99.5.[4]
WMYB-FM changed to hot adult contemporary in 2008. Its morning hosts have included Chuck Boozer and Ace and TJ.
NextMedia sold WMYB and its 32 other radio stations to Digity, LLC for $85 million, in a transaction that was consummated on February 10, 2014.[citation needed]
Effective February 25, 2016, Digity, LLC and its 124 radio stations were acquired by Alpha Media for $264 million.
Zack, who was formerly nights on STAR, was promoted to Afternoon Drive and Assistant Program Director in January 2016 when Bill Catcher retired.[5]
Film appearances
WMYB-FM was referenced in the 2005 film Good Night, and Good Luck, a film about communism in the U.S.
References
- ↑ 1.0 1.1 1.2 David Wren and Toby Eddings, "WJYR Owner Buys 2 WKZQs," The Sun News, March 12, 1997.
- ↑ Toby Eddings, "Your turn: Readers offer their two cents," The Sun News, Mar. 28, 1999.
- ↑ Dawn Bryant, "NextMedia to Buy Seven MB Radio Stations," The Sun News, February 29, 2000.
- ↑ Kathleen Dayton, "Radio Stations Playing Musical Chairs," The Sun News, August 18, 2000.
- ↑ Lua error in package.lua at line 80: module 'strict' not found.
External links
- Query the FCC's FM station database for WMYB
- Radio-Locator information on WMYB
- Query Nielsen Audio's FM station database for WMYB
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