Vodafone Italy

Vodafone Italia S.p.A.

File:Vodafone logo1.png Power To You
Type	Public Limited Company
Industry	Telecommunications
Founded	1995 (Omnitel) 2003 (Vodafone Italia)
Headquarters	Ivrea (TO)
Key people	Aldo Bisio (CEO) Pietro Guindani (Chairman)
Products	Mobile Fibre, ADSL and telephone
Revenue	46,4 billions £
Net income	7 billions £
Owner	Vodafone Group PLC
Number of employees	6500 (2015)
Parent	Vodafone (100%)
Website	www.vodafone.it

Vodafone Italia S.p.A. (former Omnitel Pronto-Italia, now branded Vodafone Italia) is an Italian telephony company (even though it is legally resident in the Netherlands), which has approximately 26,000,000 mobile customers with a market share of 29,5% (placing itself just behind TIM) and 2,300,000 customers on fixed lines with a market share of 10,2% (behind Telecom Italia and Infostrada). Vodafone Italia is a fully owned subsidiary of Vodafone Group plc (100.00%).

History

In December 1995, Omnitel Pronto Italia launched its services in Italy. Omnitel was a mobile operator and Infostrada (today owned by Wind) was a fixed-line operator. They belonged to Olivetti and represented the first telephone alternative to monopolists TIM and Telecom Italia.

Original majority owner Olivetti sold its interest in Omnitel and Infostrada to the German consortium Mannesmann (which had been a minority shareholder since 1997) after Olivetti took control of Telecom Italia, and thus TIM, in 1999. Mannesmann took control of Omnitel with a 53.7% equity stake.

The following year, Vodafone purchased Mannesmann, thus taking control of Omnitel. The Vodafone brand was introduced as Omnitel-Vodafone in 2001, made the primary brand as Vodafone-Omnitel in 2002; finally the current name Vodafone Italia was introduced in 2003, dropping "Omnitel" altogether. Vodafone Italy introduced the new Speechmark Logo only on 10 June 2007.

The company slogan varied from that of the international Vodafone campaign (Make the most of now) and was Life is NOW, but now is the same global one power to you. The company website was known as 190.it as 190 is the customer care number for Vodafone Italy. Starting from July 2008, the company URL has been changed from "190.it" to "vodafone.it". The company's spokesmodel from 1999 to 2006, for both Omnitel and Vodafone, was Australian model Megan Gale, which rose to fame thanks to these advertisings.

Since taking over the company, Vodafone has introduced its suite of services in Italy, such as Vodafone live! and UTMS/HSPDA services, and has collaborated in partnership to launch of Mobile virtual network operators for other corporations.

In 2007, like in Spain, Vodafone Italy has bought the Italian branch of Tele2, renaming later as TeleTu in 2010, adding fixed-line network offers.

The strategic plan Spring Vodafone provides coverage of 150 major Italian cities with its own fiber optic network (FTTC or FTTH depending on location), with the aim to achieve by the end of 2016 25% of the Italian population, or more than 7 million Italian households and businesses.

Network and coverage (Italy)

Mobile network

Network	Full speed	City covered	Population covered (%)	Frequencies used	Update
2G			99,8%	900 MHz / 1800 MHz	October 2015
3G	14,4 Mbps		97,1%	900 MHz / 2100 MHz
	42,2 Mbps	5.600			December 2015
4G	100 Mbps	5.900	91,3%	800 MHz / 1800 MHz 2600 MHz
	225 Mbps	700

Thanks to the use of:

• 711 centrals (core network)
• 19.500 base transceiver station (BTS);

Fixed network

Network	Typology	Full speed	City covered	Update
Fiber FTTC	VULA	30 Mbps	202 total (of which 91 municipalities in SLU)	December 2015
	SLU	100 Mbps
Fiber FTTH	GPON	300 Mbps	Bologna, Milan and Turin

Thanks to the use of:

• 13.000 DSLAM (cabinet) in fiber optic (FTTC)

External links

• Vodafone Italy Official Website