UEFA Euro 2008 broadcasting rights

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The article listing about the broadcasting rights for UEFA Euro 2008. Previously UEFA had sold the rights to the tournament through the European Broadcasting Union (EBU) but for 2008 they worked through a sales agency Sportfive, in which UEFA expected it can increase more than 600 million revenue can be generate.[1]

Financial targets

UEFA hoped to secure 600 million euros from the television rights but initially was reported to be struggling to raise the amount they wanted.[2] In the end, UEFA secured 410 million euros from four of the five biggest markets, Germany, United Kingdom, France and Italy.[3] The broadcasting rights as a whole are reported to have secured UEFA over 30% more than the TV rights to the UEFA Euro 2004 championship.[4]

UEFA and free-to-air television

UEFA kept a policy that each country should be able to watch their own team on free-to-air television. However, UEFA was unhappy that the list of events that must be shown on terrestrial television in the United Kingdom included all of the matches in the tournament even though none of the home nations qualified for the event. Only in the United Kingdom and Belgium were pay television unable to bid for any of the live broadcasting rights.[5] UEFA is bringing a legal case with the European Union as it saw this as infringing their property rights and distorted competition.[6]

Broadcasters

UEFA

Territory Rights holder Ref
Albania [7]
Armenia Armenia 1 [8]
Austria ORF [9]
Azerbaijan Lider TV [7]
Belarus ONT [7]
Belgium [8]
Bosnia and Herzegovina BHRT [8]
Bulgaria Diema [8]
Croatia HRT [7]
Cyprus [8]
Czech Republic Prima TV [8]
Denmark [10]
Estonia ERR [8]
Europe Eurosport [11]
Finland [8]
France [12]
Georgia Rustavi 2 [7]
Germany [13]
Greece [14][8]
Hungary [15]
Iceland RÚV [7]
Ireland RTÉ [16]
Israel Charlton [8]
Italy RAI [17]
Kazakhstan Khabar [7]
Kosovo RTK [8]
Latvia
  • LTV
  • Pervy Baltiysky Kanal Latvia
 [8]
Latvia LRT [8]
Macedonia Alsat-M [8]
Republic of Moldova Prime [8]
Montenegro TV In [8]
Netherlands NOS [18]
Norway [10]
Poland Polsat [19]
Portugal [20]
Romania TVR [8]
Russia [21]
Serbia RTS [22]
Slovakia STV [8]
Slovenia TV3 [8]
Slovenia TV3 [7]
Spain [23]
Sweden [10]
Switzerland SRG SSR [24]
Turkey [8]
Ukraine
  • NTU
  • Poverkhnost
 [8]
United Kingdom [25]

Rest of the world

Territory Rights holder Ref
Australia [26]
Brazil [27]
Canada [28]
Chile Canal 13 [27]
China [29]
Fiji Fiji Television [8]
Hong Kong now TV [30]
Indonesia [8]
Japan [29]
Latin America
  • ESPN
  • OTI
  • Televideo
 [30][8]
Macau TDM [8]
Malaysia [31][32]
Mongolia C1 Television [8]
Myanmar MRTV [8]
Middle East Al Jazeera [30]
New Zealand [8]
North Africa Al Jazeera [30]
North America [30]
Philippines Solar Entertainment Corporation [8]
Singapore StarHub [33]
South Africa [34][35]
South Asia ESPN Star Sports [30]
South Korea [8]
Sub-Saharan Africa [35]
Thailand [8]
Venezuela Meridiano Televisión [8]
Vietnam VTV [36]

References

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