Toyota Argentina

Toyota Argentina

Type	Subsidiary
Industry	Automotive
Founded	1994 (1994)
Founder	Toyota
Headquarters	Zárate, Buenos Aires, Argentina
Products	Automobiles Engines
Parent	Toyota
Website	toyota.com.ar

Toyota Argentina S.A. is a wholly owned subsidiary of Toyota based in Zárate, Buenos Aires.

History

The Toyota brand was sporadically present in Argentina in the 1950s, but experienced its first successes until the late 1970s to mid-1980s with the models Celica and Hilux.

Founded in 1994 during the Menem administration, Toyota Argentina started importing in 1995 and assembling vehicles in 1997.

By 2017, more than $2 billion U.S. dollars was invested in the company. At the same time, production capacity has been increased from 10,000 to 140,000 vehicles a year, of which around 70% are destined for export to other Latin American countries.

The workforce, initially consisting of 400 (or 750) employees, grew to 2,700 by 2007 and was more than 4,000 in 2011 and 5,000 in 2015.

Models

Produced here are Toyota Hilux (since 1997) and Toyota Fortuner (since 2005), known locally as Hilux SW4 or SW4. 100,000 vehicles were produced in 2003, which increased to 200,000 four years later. By the end of 2016, it had a million vehicles, including 860,000 Hiluxes and 140,000 Fortuners.

Motorsport

In 2000 Toyota Team Argentina was founded, which today is called Toyota Gazoo Racing Argentina. They participate in various national championships.