Toaster Strudel
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Toaster Strudel is a toaster pastry brand which was originally notable for being stored frozen, due to innovations in 1980s food manufacturing processes.[2] The pastries are convenience food, prepared simply and quickly by heating them in a toaster and then spreading the included icing packet on top of the pastry.
Owned by General Mills, Toaster Strudel is marketed under the Pillsbury brand, formerly of the Pillsbury Company. The product has found considerable success, since being deployed in 1985[2][3] as competition with Kellogg's Pop-Tarts brand of non-frozen toaster pastries.[4] In 1994, the company launched the advertising slogan of "Something better just popped up".[1] As of August 2013[update], the company increased the foreign branding, launching a brand ambassador character named Hans Strudel, and the new slogan of "Get Zem Göing".[5]
Contents
Flavors
Since the brand's introduction, various flavors of Toaster Strudel have come and gone, and a current list is on the manufacturer's web site.[6] Flavors have included these:
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- Apple
- Apple Cream Danish
- Blueberry
- Boston Cream Pie
- Cinnamon Roll made with Cinnabon™ Flavor
- Cream Cheese & Strawberry
- Cherry
- Danish Style Cream Cheese
- Raspberry
- Strawberry -The first flavor
- Wildberry
- Watermelon
- S'mores
- Chocolate (Discontinued)
- Snickerdoodle
- Pumpkin Pie
Toaster Scrambles
A similar Pillsbury product, Toaster Scrambles, is a savory toaster pastry with meat and cheese breakfast ingredients. In 2013 two varieties were available:[7]
- Cheese, egg and bacon
- Cheese, egg and sausage
In popular culture
In the 2004 teen movie Mean Girls, it was fictitiously claimed that Gretchen Weiners's family fortune was due to her father's invention of the Toaster Strudel.[8]
See also
References
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- Official Pillsbury page for Toaster Scrambles
- Pillsbury's list of breakfast convenience food products
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