thatPower

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"That Power" redirects here. For the Childish Gambino song, see Camp (album).

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The correct title of this article is #thatPower. The substitution or omission of the # is because of technical restrictions.
"#thatPower"
File:Will.i.am - "thatPOWER".jpg
Single by will.i.am featuring Justin Bieber
from the album #willpower
Released March 18, 2013
Format
Recorded
Genre Club[1]
Length 4:39
Label
Writer(s)
Producer(s)
  • will.i.am
  • Damien Leroy
will.i.am singles chronology
"Scream & Shout"
(2012)		 "#thatPOWER"
(2013)		 "Crazy Kids"
(2013)
Justin Bieber singles chronology
"All Around the World"
(2013)		 "#thatPOWER"
(2013)		 "Lolly"
(2013)
Music video
"#thatPOWER" ft. Justin Bieber on YouTube

"#thatPower" is a song by American recording artist will.i.am, taken from his fourth studio album, #willpower. The song features Canadian singer Justin Bieber, who wrote the song alongside will.i.am and Damien Leroy (DJ Ammo). The latter two also produced the song. "thatPower" was released in the United States and Canada on March 18, 2013, via Interscope Records, as the third single from the album. The song has since charted in several countries. A special version of the song is used for 2013 NBA Playoffs telecasts on ESPN and ABC and the last day of TV5's primetime sports block on IBC, AKTV.

Background

"#thatPOWER" was released on YouTube on March 15 and on iTunes on March 18.[1] The song made its radio premiere on Capital FM in the United Kingdom on March 15.[2] Will.i.am tweeted the cover art for the song on March 15.[3] The song was recorded on February 20 at Metropolis, when Bieber and will.i.am were in London for the 2013 BRIT Awards.[2] The song was released to American Contemporary radio on March 26, 2013.[citation needed] The single sold 108,000 digital downloads in its first week of release.[4]

Composition

Will described "#thatPOWER" as uptempo.[2] MTV's Jocelyn Vena said the song had "lyrical swagger" and noted how "Bieber brings his sweet vocals to the chorus", with a vibe that "recalls Kanye West's 2010 hit, 'Power'".[5] According to The Hollywood Reporter, the song is club oriented.[1]

Critical reception

Professional ratings
Review scores
Source Rating
Common Sense Media 3/5 stars[6]
Daily Star 8/10[7]
Digital Spy 3/5 stars[8]
Rolling Stone 2/5 stars[9]

"#thatPOWER" received mixed reviews from music critics. E.E. Bradman for Common Sense Media wrote, "This one's all about the club: With its uptempo four-on-the-floor bass and kick assault, repeated choruses, and surging synths, "#thatPOWER" sounds and feels more like a remix than the first iteration of a new song."[6] The Daily Star's John Earls rated it 8 out of 10 and commended Bieber's guest appearance in the song, saying that "it’s worth swiveling your chair around, Voice style, among Will’s predictable rave malarkey...#savedbythebieber."[7] Jody Rosen of Rolling Stone called the song "a wan melody warbled by Bieber over generic 4/4 beats" and gave it two out of five stars, ending his review with "#FAIL."[9]

Music video

On March 21, will.i.am tweeted about how exhausting rehearsals for the video were.[10][11] On March 25, Capital FM reported that will.i.am was seen taking part in the production of parts of the video for the song in Los Angeles.[12] The official video premiered on April 19, 2013.[13] The video was filmed in Japan, featuring cameo from members of Japanese dance group World Order. An alternate "second screen" music video is available through an unlisted YouTube link when the song is tagged via Shazam. The alternate video does not contain audio and is meant to be viewed alongside the original music video in order to spot the differences between the two.

A special version was shot with National Basketball Association (NBA) players, including LeBron James, Dwyane Wade, Kevin Durant, Dwight Howard, Carmelo Anthony and Chris Bosh, to be used as the opening theme introduction for the 2013 NBA Playoffs television broadcasts on ABC and ESPN.[14] The video is also used at various commercial breaks throughout the broadcasts.

Live performances

will.i.am performed the track at Le Grand Journal on April 16, 2013, and it featured his backing dancers.[citation needed] Four days later, he performed the song on The Jonathan Ross Show, doing a similar performance.[citation needed] He performed the song on Dancing with the Stars results show on April 23, 2013 while Justin Bieber's solos played in the background in a video.[citation needed] On May 19, will.i.am and Bieber also performed the song live during the 2013 Billboard Music Awards, in Las Vegas.

Cover versions

A funk and soul-infused version of "#thatPOWER" was arranged, recorded and performed by Judith Hill, on the television singing competition show The Voice. The performance was held on May 27, 2013, and was broadcast live on NBC.[15] The studio-recorded version was digitally released during the same period.

Track listing

Digital download[16]
  1. "#thatPOWER" (featuring Justin Bieber) – 4:39
CD single[17]
  1. "#thatPOWER" (featuring Justin Bieber) (Radio Edit) – 4:01
  2. "#thatPOWER" (Instrumental) – 4:39

Charts and certifications

Release history

Region Date Format Label
Canada[70] March 18, 2013 Digital download Universal Music
United States[16] Interscope Records
United States[71] March 26, 2013 Mainstream and rhythmic radio
Germany[72] March 29, 2013 Digital download Universal Music
United Kingdom[73][74] April 3, 2013 Mainstream radio Polydor Records
April 14, 2013 Digital download
Germany[75] April 26, 2013 CD single Universal Music

References

  1. ↑ 1.0 1.1 1.2 Lua error in package.lua at line 80: module 'strict' not found.
  2. ↑ 2.0 2.1 2.2 Lua error in package.lua at line 80: module 'strict' not found.
  3. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  4. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  5. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  6. ↑ 6.0 6.1 Lua error in package.lua at line 80: module 'strict' not found.
  7. ↑ 7.0 7.1 Lua error in package.lua at line 80: module 'strict' not found.
  8. ↑ Copsey, Robert (April 16, 2013). will.i.am ft. Justin Bieber: '#thatPOWER' - Single review. Digital Spy. Retrieved November 24, 2013.
  9. ↑ 9.0 9.1 Lua error in package.lua at line 80: module 'strict' not found.
  10. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  11. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  12. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  13. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  14. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  15. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  16. ↑ 16.0 16.1 Lua error in package.lua at line 80: module 'strict' not found.
  17. ↑ That Power (feat. Justin Bieber) (2-Track): Amazon.de: Musik
  18. ↑ "Australian-charts.com – will.i.am feat. Justin Bieber – #thatPOWER". ARIA Top 50 Singles. Retrieved April 8, 2013.
  19. ↑ "Austriancharts.at – will.i.am feat. Justin Bieber – #thatPOWER" (in German). Ö3 Austria Top 40. Retrieved April 10, 2013.
  20. ↑ "Ultratop.be – will.i.am feat. Justin Bieber – #thatPOWER" (in Dutch). Ultratop 50. Retrieved April 5, 2013.
  21. ↑ "Ultratop.be – will.i.am feat. Justin Bieber – #thatPOWER" (in French). Ultratop 50. Retrieved April 5, 2013.
  22. ↑ 22.0 22.1 Lua error in package.lua at line 80: module 'strict' not found.
  23. ↑ "will.i.am – Chart history" Canadian Hot 100 for will.i.am. Retrieved 28 March 2013.
  24. ↑ "ČNS IFPI" (in Czech). Hitparáda – Radio Top 100 Oficiální. IFPI Czech Republic. Note: insert 201315 into search.
  25. ↑ "Danishcharts.com – will.i.am feat. Justin Bieber – #thatPOWER". Tracklisten. Retrieved April 10, 2013.
  26. ↑ "Will.i.am: #thatpower (feat. Justin Bieber)" (in Finnish). Musiikkituottajat – IFPI Finland. Retrieved May 12, 2013.
  27. ↑ "Lescharts.com – will.i.am feat. Justin Bieber – #thatPOWER" (in French). Les classement single. Retrieved April 10, 2013.
  28. ↑ "Officialcharts.de – will.i.am feat. Justin Bieber – #thatPOWER". GfK Entertainment. Retrieved April 08, 2013.
  29. ↑ "Archívum – Slágerlisták – MAHASZ" (in Hungarian). Dance Top 40 lista. Magyar Hanglemezkiadók Szövetsége.
  30. ↑ "Archívum – Slágerlisták – MAHASZ" (in Hungarian). Rádiós Top 40 játszási lista. Magyar Hanglemezkiadók Szövetsége.
  31. ↑ "Chart Track: Week 16, 2013". Irish Singles Chart.
  32. ↑ "will.i.am feat. Justin Bieber – #thatPOWER Media Forest". Israeli Airplay Chart. Media Forest.
  33. ↑ "Italiancharts.com – {{{artist}}} – {{{song}}}". Top Digital Download.
  34. ↑ "Nederlandse Top 40 – will.i.am feat. Justin Bieber search results" (in Dutch) Dutch Top 40. Retrieved May 2, 2013.
  35. ↑ "Charts.org.nz – will.i.am feat. Justin Bieber – #thatPOWER". Top 40 Singles. Retrieved April 1, 2013.
  36. ↑ "Norwegiancharts.com – will.i.am feat. Justin Bieber – #thatPOWER". VG-lista. Retrieved May 12, 2013.
  37. ↑ "Spanishcharts.com – will.i.am feat. Justin Bieber – #thatPOWER" Canciones Top 50. Retrieved April 10, 2013.
  38. ↑ "Swedishcharts.com – will.i.am feat. Justin Bieber – #thatPOWER". Singles Top 60. Retrieved May 20, 2013.
  39. ↑ "Swisscharts.com – will.i.am feat. Justin Bieber – #thatPOWER". Swiss Singles Chart. Retrieved April 10, 2013.
  40. ↑ "Archive Chart: 2013-04-27" UK Singles Chart.
  41. ↑ "Archive Chart: 2013-05-01" UK R&B Chart. Retrieved April 27, 2013.
  42. ↑ "will.i.am – Chart history" Billboard Hot 100 for will.i.am. Retrieved 28 March 2013.
  43. ↑ "will.i.am – Chart history" Billboard Hot Dance/Electronic Songs for will.i.am.
  44. ↑ "will.i.am – Chart history" Billboard Hot Dance Club Songs for will.i.am.
  45. ↑ "will.i.am – Chart history" Billboard Dance/Mix Show Airplay for will.i.am.
  46. ↑ "will.i.am – Chart history" Billboard Pop Songs for will.i.am.
  47. ↑ "will.i.am – Chart history" Billboard Rhythmic Songs for will.i.am.
  48. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  49. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  50. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  51. ↑ Lua error in package.lua at line 80: module 'strict' not found. Select Online in the field Sezione. Enter will.i.am feat. Justin Bieber in the field Filtra. Select 2013 in the field Anno. The certification will load automatically
  52. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  53. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  54. ↑ Lua error in package.lua at line 80: module 'strict' not found. Enter #thatPOWER in the field Keywords. Select Title in the field Search by. Select single in the field By Format. Select Silver in the field By Award. Click Search
  55. ↑ Lua error in package.lua at line 80: module 'strict' not found. If necessary, click Advanced, then click Format, then select Single, then click SEARCH
  56. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  57. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  58. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  59. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  60. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  61. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  62. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  63. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  64. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  65. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  66. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  67. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  68. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  69. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  70. ↑ #ThatPower feat. Justin Bieber
  71. ↑ FMQB: Radio Industry News, Music Industry Updates, Arbitron Ratings, Music News and more!
  72. ↑ Justin Bieber, Will.I.Am - #thatPOWER - Download als MP3, WAV Titel - Musicload
  73. ↑ BBC Radio 1 Playlist for 3 April 2013
  74. ↑ Singles Release Diary - Music - Digital Spy
  75. ↑ That Power (feat. Justin Bieber) (2-Track): Amazon.de: Musik

External links

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