Super Bowl XXXV halftime show

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Super Bowl XXXV halftime show
Part of Super Bowl XXXV
Date January 28, 2001
Location Tampa, Florida, United States
Venue Raymond James Stadium
Headliner Aerosmith and NSYNC
Sponsor E-Trade
Producer MTV
Super Bowl halftime show chronology
XXXIV
(2000)		 XXXV
(2001)		 XXXVI
(2002)

The Super Bowl XXXV halftime show took place on January 28, 2001 at the Raymond James Stadium in Tampa, Florida as part of Super Bowl XXXV. The show was titled, "The Kings of Rock and Pop".[1] It was headlined by Aerosmith and NSYNC, and also featured appearances from Mary J. Blige, Britney Spears, Nelly, Tremors, and The Earthquake Horns.[2]

Production

The show was produced by MTV, then a sister network of CBS. CBS was the broadcaster of Super Bowl XXXV.[1]

The show was sponsored by E-Trade.[3]

At the time of the show, Aerosmith was promoting the upcoming release of their album Just Push Play.[4]

For the first time in a Super Bowl halftime show, fans stood on the field around the stage.[5]

Summary

The show featured a back-and-forth medley between Aerosmith and NSYNC.

The show was preceded by a prerecorded skit featuring Ben Stiller, Adam Sandler, and Chris Rock with Aerosmith and NSYNC.[1][6]

The show began with a performance by NSYNC of "Bye Bye Bye".[1][6] This was followed by Aerosmith performing "I Don't Want to Miss a Thing".[6]

Next, NSYNC, joined by Tremors featuring The Earthquake Horns, performed "It's Gonna Be Me".[6] At the end of the rendition of this song, Aerosmith frontman Steve Tyler sang a final line ("It's gonna be me"),[6] before Aerosmith began performing the song "Jaded".

The show ended with NSYNC and Aerosmith joining to perform the latter's song "Walk This Way", also joined by Britney Spears, Nelly, and Mary J. Blige.[6]

Setlist

Reception

Critical

Some outlets have, retrospectively, ranked it as among the best Super Bowl halftime shows.[5][7][8][9]

Commercial

Artists featured saw an increase in sales following the performance. NSYNC's latest album, No Strings Attached, saw a 23% increase in sales in the week following the performance. Britney Spears' album Oops!... I Did It Again saw a 4% increase in sales in the week after the performance. Nelly's latest album Country Grammar saw a 26% increase in sales in the week after the performance.[4]

References

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