Sekonda

Sekonda is a British distributor of fashion wristwatches.

Originally a company which marketed Soviet-made time pieces in the West, Sekonda's Soviet ties ended with the break-up of the USSR. Most Soviet-era Sekondas were re-badged Poljot and Raketa models, produced by the First Moscow Watch Factory and the Petrodvorets Watch Factory in Saint Petersburg respectively.

Since 1993, the company has imported its products from factories in Asia, as it no longer has ties with the Russian producers. Since 2004, the First Moscow Watch Factory is not producing anymore, though the Petrodvorets Watch Factory is still producing the Raketa watches.

Sekonda also markets watches under the sub-brand SEKSY for ladies' fashion, ONE for men's fashion and Xpose for rugged outdoor lifestyles of either gender.

Between 1998 and 2002, Sekonda was the title sponsor of the Superleague, then the top flight division in British ice hockey, and the precursor to the Elite League.

External links

• Official site