Rodale, Inc.

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Rodale, Inc.
File:Rodale logo.gif
Founded 1930
Founder J. I. Rodale
Country of origin United States
Headquarters location Emmaus, Pennsylvania
Publication types Magazines, Books
Official website www.rodaleinc.com
Men's Health magazine, published by Rodale since 1988
File:Runners world cover.jpg
Runner's World magazine, published by Rodale since 1971

Rodale, Inc. is an American publisher of health and wellness magazines, books, and digital properties.[1] Rodale is headquartered in Emmaus, Pennsylvania and maintains a satellite office in New York City, on Third Avenue.[citation needed]

Rodale publishes some of the best-known[citation needed] health and wellness lifestyle magazines, including Men's Health and Prevention. It is also one of the largest independent book publishers in the United States.[citation needed] The company has published a collection of bestsellers, including An Inconvenient Truth and Eat This, Not That.

History

J. I. Rodale founded Rodale Inc., in 1930. He was a partner with his brother Joseph in Rodale Manufacturing, which produced electrical switches. Joseph moved Rodale Manufacturing to Emmaus, Pennsylvania to take advantage of favorable local taxes, while J. I. dabbled in publishing. In 1942, Rodale started Organic Farming and Gardening magazine. It taught people how to grow better food without using chemicals in the soil. Today, Organic Gardening is the best-read gardening magazine in the world.[2] In 1950, Rodale introduced Prevention, a health magazine.

In 1971, J. I. Rodale died during a taping of The Dick Cavett Show, and his son, Robert D. Rodale (1930–1990), took over the company’s leadership. On September 20, 1990, Robert Rodale was killed in a car accident during a business trip in Russia. Today, a park in Upper Macungie Township, Pennsylvania, is named in his honor.[citation needed]

Following Robert Rodale's death, his wife, Ardath Harter Rodale (1928–2009), became chairman and chief executive officer of the company. In 2000, Steven Pleshette Murphy joined the company as president and chief operating officer, and was named president and CEO in 2002.[3] On June 18, 2007, Ardath Rodale stepped down as chairman, and her daughter, Maria, was named chairman. Ardath remained a member of the company’s board and took over the new title of Chief Inspiration Officer. On September 1, 2009, Murphy stepped down as President and CEO. Maria Rodale, granddaughter of company founder J.I. Rodale and daughter of previous chairpersons Robert Rodale and Ardath Rodale, succeeded Murphy as CEO.[4]

Products

Magazines

Selected books

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RodaleNews.com

RodaleNews.com was officially launched on Earth Day, April 22, 2009 with the tagline “where health meets green".[5] RodaleNews.com provides news and information to help readers improve their health while making a positive impact on the environment. The site includes daily news articles, videos, and in-depth topic pages. RodaleNews.com Editor-in-Chief and Rodale Chairman Maria Rodale authors the blog titled Maria’s Farm Country Kitchen.[citation needed]

Rodale and The Biggest Loser

In 2005, Rodale partnered with Reveille, producer of the NBC television show The Biggest Loser. The partnership has produced:[6]

  • The Biggest Loser Complete Calorie Counter: The Quick and Easy Guide to Thousands of Foods from Grocery Stores and Popular Restaurants[citation needed]
  • The Biggest Loser Cookbook: More Than 125 Healthy, Delicious Recipes by Devin Alexander[citation needed]
  • The Biggest Loser Fitness Program: Fast, Safe, and Effective Workouts to Target and Tone Your Trouble Spots[citation needed]
  • The Biggest Loser Success Secrets: The Wisdom, Motivation, and Inspiration to Lose Weight—and Keep It Off![citation needed]
  • The Biggest Loser Family Cookbook: Budget-Friendly Meals Your Whole Family Will Love by Devin Alexander[citation needed]
  • The Biggest Loser 30-Day Jump Start[citation needed]
  • The Biggest Loser Club launched October 2005 to coincide with the program's Season 2. It mixes rich media, blogs, videos, and articles with weekly polls, quizzes, and newsletters.[7]

Custom Content

Rodale Grow is the custom content agency division of Rodale, Inc. providing content across all platforms and in all formats for a wide range of clients.[citation needed]

Philanthropy

  • BikeTown Africa: The Rodale Institute partnered with BikeTown Africa and has distributed 1,300 bicycles in the last three years, plus 200 to AIDS' workers in Botswana and other stricken African countries.[8]
  • Chez Panisse Foundation: The Rodale Institute is partners with the Chez Panisse Foundation in Berkeley, California.[9]
  • Community farmers' markets: Rodale supports local farmers and locally-grown organic crops through financial aid to offset operating costs of community farmers’ markets.[10]
  • New York Restoration Project: Projects include the Rodale Pleasant Park Community Garden in Harlem. Rodale Inc. CEO Maria Rodale is a NYRP board member.[11]
  • The Rodale Institute works worldwide to achieve a regenerative food system that improves environmental and human health.[12]
  • The Rose F. Kennedy Greenway: Rodale was a charter sponsor of the Rose F. Kennedy Greenway initiative from 2008–2010, providing cultural, sustainable, and diverse programming and developing a live and digital farmer’s market on the Greenway parcels.[13]
  • WaterWorks: Organic Gardening partnered with the American Community Gardening Association. They brought sustainable water supply and improvement funds to 35 community gardens in North America in 2007-2008.[14]

References

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External links

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  8. ↑ Allbusiness - Biketown[dead link]
  9. ↑ NewYork Times August 2006
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