Public Policy Polling
| 200px | |
| Private | |
| Industry | Opinion polling |
| Founded | Raleigh, North Carolina (2001) |
| Founder | Dean Debnam |
| Headquarters | 2912 Highwoods Boulevard, Suite 201 Raleigh, North Carolina, United States |
|
Area served
|
U.S. |
|
Key people
|
Dean Debnam (President, CEO) Tom Jensen (Director) |
| Website | publicpolicypolling.com |
Public Policy Polling (PPP) is a U.S. polling firm based in Raleigh, North Carolina.[1] PPP was founded in 2001 by businessman Dean Debnam, the firm's current president and chief executive officer.[2]
PPP is described as one of the "most accurate" polling companies[3][4] with a tendency to lean Democratic based upon so-called "house effect" analysis. [5]
In addition to political issues, the company has polled the public on such diverse topics as the approval rating of God,[6] whether Republican voters believe President Obama would be eligible to enter heaven in the event of the Rapture[7] and whether hipsters should be subjected to a special tax for being annoying.[8]
Contents
Elections
2008
PPP first entered prominence through its performance in the 2008 Democratic primaries between Barack Obama and Hillary Clinton. The company performed very well, producing extremely accurate predictions in many states ranging from South Carolina to Wisconsin, many of which featured inaccurate results by other pollsters.[9][10] After the November election, PPP was ranked by the Wall Street Journal as one of the two most accurate firms, among those who were most active in the presidential swing states.[11]
2010
PPP was the first pollster to find Scott Brown with a lead over Martha Coakley in the Massachusetts Senate special election; Brown ultimately won in a major comeback, and PPP's final poll in that race predicted Brown's winning margin exactly.[12]
2011
PPP was praised[by whom?] for its accuracy in polling primaries and special elections, which are notoriously hard to predict. The contests they accurately predicted include the West Virginia gubernatorial primaries, special elections in New York and California,[13][14] as well as all eight Wisconsin recall elections.
2012
A study by Fordham University found that, of 28 firms studied, PPP had the most accurate poll on the presidential national popular vote, both its independently conducted poll and the one it does in collaboration with Daily Kos and the SEIU.[15] PPP correctly called the winner of the presidential election in all 19 states it polled in the final week of the election, as well as the winners of all the U.S. Senate and gubernatorial races it surveyed.[16][17][18][19][20]
2014
Political research firm YouGov found PPP’s gubernatorial polls to have the lowest average margin of error among national firms that polled in at least five gubernatorial races in the month preceding the election.[21]
Methodology
The company's surveys use Interactive Voice Response (IVR), an automated questionnaire used by other polling firms such as SurveyUSA and Rasmussen Reports.[3]
References
- ↑ "Public Policy Polling Homepage", Public Policy Polling, 2012. Retrieved on 6 December 2012.
- ↑ "About Us", Public Policy Polling, 2012. Retrieved on 6 December 2012.
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- ↑ http://www.surveyusa.com/wp-content/uploads/2008/02/wi-dem-primary-all-x-all-021908.JPG
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External links
- Public Policy Polling official website
