One (German TV channel)

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History

On 29 July 2016, WDR announced that from early September 2016 Einsfestival would be rebranded as One and become a channel specifically aimed at viewers aged between 30 and 49.[1][2] The channel's website, Twitter, and Facebook presences were updated on 1 September 2016,[3] and the on-air rebrand took effect on 3 September 2016, starting with adoption of the new screen identification at 0.00 and ending with the final adjustment of all aspects of the channel's visual design at 10.00.

The rebrand was aimed at increasing awareness of the station as an entertainment channel, particularly among viewers under 30.[4]

Content

One concentrates on entertainment, and the channel's content is very largely made up of repeat broadcasts of programmes already shown on other ARD channels, national and regional: this includes cinema and television films, drama series, documentaries, reports, magazines, and music programmes (especially rock and pop).

Since the 2004 Summer Olympics ARD and ZDF have used their digital television channels (respectively, One and ZDFneo) to broadcast additional coverage of such sporting events as the Olympic Games and the UEFA European Football Championship. For example, during UEFA Euro 2008 and the 2010 FIFA World Cup these digital channels were used to provide coverage of different matches taking place simultaneously.

One also carries the semi-finals of the Eurovision Song Contest, as well as the final (which is also broadcast by ARD's principal channel, Das Erste).

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Broadcasting

SD broadcasting via satellite (Astra 19.2) stopped on 12 January 2021.[8]

High-definition feeds

From 21 to 24 March 2008 Einsfestival ran HDTV test broadcasts via satellite and digital cable (exclusively on Kabel BW). The first HD transmissiones came from the Internationale Funkausstellung Berlin. Between 22 December 2008 and 1 January 2009 Einsfestival again aired HD test shows. SD feed is due to end on 15 November 2022, with One HD remaining.[9]

Channel logos

  • 1-Festival-Logo-alt.svg

    Logo until April 2005

  • Festival-1-Logo.svg

    Logo until October 2005

  • Festival Logo 2008.svg

    Logo until September 2009

  • HD TV Eins Festival Logo.svg

    EinsFestival HD logo until September 2009

  • Einsfestival 2009.svg

    Logo until 2 September 2016

  • Einsfestival HD 2009.svg

    Einsfestival HD logo until 2 September 2016

  • One TV Logo.svg

    One logo since 3 September 2016

  • One TV slogan.svg

    One logo with slogan ("One for you")

  • One HD Logo.svg

    One HD logo since 3 September 2016

Audience share

Germany

January February March April May June July August September October November December Annual average
2017[10] 0.4% 0.5% 0.5% 0.5% 0.6% 0.6% 0.7% 0.6% 0.6% 0.6% 0.6% 0.7% 0.6%
2018[11] 0.6%

References

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External links

  1. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  2. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  3. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  4. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  5. ↑ Various clips from 1970s episodes of Top of the Pops as initially re-broadcast on Einsfestival (1 Festival) with the German TV channel logo on-screen, as used by Viacom Studios UK for their television series Britain's Biggest 70s Hits, with episodes transmitted on Channel 5 every Friday night from 22 October 2021 to Christmas Eve 2021
  6. ↑ Lua error in package.lua at line 80: module 'strict' not found.
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  8. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  9. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  10. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  11. ↑ Lua error in package.lua at line 80: module 'strict' not found.
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