Macron (sportswear)
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| Private | |
| Industry | Clothing |
| Founded | 1971 |
| Headquarters | Crespellano, Bologna, Italy |
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Key people
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| Products | |
| Revenue |  €64.0 million |
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Number of employees
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135 |
| Website |
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Macron S.p.A. is an Italian sporting apparel company, based in Crespellano, Bologna. It is considered a European leader in the production of active sportswear.[1]
Macron operates in three main business areas:
- Teamwear: for football, basketball, volleyball, baseball, handball, five-a-side football and running.
- Merchandising: official kits, free-time apparel and accessories for the supporters of Macron's sponsored clubs.
- Leisurewear: sports-inspired apparel for those wishing to wear Macron off the field.[1]
Contents
History
Macron was founded in 1971 as a distributor of American sportswear brands in Italy.[1] A major expansion of the organization took place in 1994, coincident with relocation and consolidation to Crespellano.[1]
Macron began providing teamwear to professional football in 2001, its first contract being with Bologna.[1] Expansion beyond the domestic Italian market began in 2005.[1]
In 2014, Macron secured a four-year agreement with Bolton Wanderers for naming rights to their home stadium, resulting in renaming in July 2014 to Macron Stadium.[2] Macron supplanted Reebok as the stadium namesake, and will provide the club's kit.[2]
Corporate governance
As of 2014[update], Macron's chief executive officer (CEO) was Gianluca Pavanello.[3] As of 2014[update], the company's president was Francesco Bromioli.[4]
Sponsorships and customers
Macron sponsors or co-sponsors a variety of organizations, teams and events. In many cases, the wording of published accounts does not make a clear demarcation between a case where a team has purchased kit (aka uniforms or strip) versus those whose kit has been provided as a matter of sponsorship. Following is a partial list of these sponsorship/customer relationships.
Olympic Committees
Associations
Baseball
Basketball
National teams
Club teams
Football
National teams
Non-national representative teams
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Club teams
Futsal
Handball
National teams
Club teams
Rugby Union
National teams
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Club teams
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Rugby League
Weightlifting
Volleyball
National teams
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Club teams
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Wheelchair Power Hockey
References<templatestyles src="Reflist/styles.css" />Cite error: Invalid <references />, or <references group="..." />External links
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- Pages with reference errors
- Pages with broken file links
- Official website not in Wikidata
- Articles containing potentially dated statements from 2014
- Commons category link from Wikidata
- Sportswear brands
- Clothing brands of Italy
- Clothing companies of Italy
- Sporting goods manufacturers of Italy
- Companies based in Emilia-Romagna
- Province of Bologna
- Privately held companies of Italy
- Italian companies established in 1971
- Italian brands
- Clothing companies established in 1971
