KRTO (FM)

KRTO

City of license	Guadalupe, California
Broadcast area	Santa Maria-Lompoc
Branding	Mega 97.1
Slogan	"The Rhythm Of The Central Coast"
Frequency	97.1 (MHz)
Format	Rhythmic AC
ERP	360 watts
HAAT	404 meters
Class	A
Facility ID	7101
Transmitter coordinates
Owner	Emerald Wave Media
Webcast	Listen Live direct URL
Website	mega971.com

KRTO (97.1 FM) is a radio station broadcasting an Old School Jammin' Oldies format. Licensed to Guadalupe, California, USA, it serves the Santa Maria-Lompoc area.

History

The station was originally a Spanish Pop station from 2006 to 2007, in which the call sign was retired. When San Luis Obispo retired country station COLT 97.1 in Summer 2008, Emerald Wave Media began transmission of Mega 97.1, an Old School and Funk station. It is considered a continuation of KPAT-FM from 1999–2004 where it was called as Mega 95.7 where it was owned by American General Media.

KRTO stands for "Concierto" which was the old Spanish Top 40 format station that was run by Emerald Wave Media. By 2007, Emerald Wave Media retired the station, and moved its Spanish station "La Buena" to the 105.1 FM frequency held by Concierto to obtain a cleaner signal towards the Santa Ynez Valley (La Buena interfered with the signal from Ventura's KFYV-FM 105.5 FM). Since 2008, Mega 97.1 FM has been on the air with its current Oldies format. The station earns moderate ratings, despite its low advertisement output.

Some on Air Personalities include Christina Martinez in Mornings, Lisa St. Regis Afternoons, Sylvia Chacon, Tuco, Catfish, The Chief, and Xavier The X-Man Oldies Show. Don Sainte-Johnn is the consultant for Mega 971.

External links

• Query the FCC's FM station database for KRTO
• Radio-Locator information on KRTO
• Query Nielsen Audio's FM station database for KRTO