Hongdae, Seoul

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Hongdae, Seoul
File:Hongdae Party District at Night, Seoul.jpg
Hongdae at night
Korean name
Hangul 홍대
Hanja 弘大
Revised Romanization Hongdae
McCune–Reischauer Hongdae

The Hongdae (Hangul: 홍대; hanja: 弘大) is a region in Seoul, South Korea near Hongik University, after which it is named. It is known for its urban arts and indie music culture, clubs and entertainments. The area is located in Mapo-gu in the western end of Seoul, stretching from Seogyo-dong to Hapjeong-dong.

Name

Hongdae (Hangul: 홍대) is an abbreviation of Hongik Daehakgyo, Hongik University (홍익대학교). The term 'hongdae' is usually used in regards to Hongik University which has one of the nation's top fine arts colleges in South Korea.

Characteristics

File:Goonam at Freebird (Big Bird).jpg
An indie band playing at a local club

The Hongdae area is known as a trendy cafe and nightlife area for students and is well known for its indie scene, urban street arts, and underground musicians. Many known bands like Jaurim, Crying Nut and Peppertones are from this street and started as indie bands. The area provides street art festivals and performances, as well as music concerts by independent artists and mainstream entertainers.

Under the influence of Hongik University (Hongdae) which is well known for its prestigious art college, the neighborhood was built on a foundation of artistic souls since the 1990s. In the early days, thanks to then-cheap rent, budget musicians and street artists started moving into the ateliers of the Hongdae area. Many have transformed now into cafes or live music venues and the area has a reputation as the mecca of urban arts and underground club culture.[1]

Like other multi-cultural metropolitan areas, hongdae street is also suffering from gentrification. However, despite the recent explosion of upmarket brand shops that pushes artists to move toward the southern area near Hapjeong Station, the street still enjoys a reputation as the city's prime spot for indie musicians. Many live music venues and festivals draw revelers from a wide range of visitors.[2][3] YG Entertainment, the major K-pop agency is also located near the street.[4]

Apart from indie art culture, Hongdae is also home to independent clothing stalls and vintage shops.[5] As well, there are kitschy and eclectic theme cafes for characters and pets.[6]

Events

Zandari Festa

File:Hongik univ gallery in the street.jpg
Street art exhibition

Zandari Festa[7] is named after 'Zandari', the old name for the Hongdae area street. 'Zandari' implies small bridge, and the festivals' ambition is also to be a bridge between the artists and audiences around the local indie music scene. Every Fall, it is held over 3 days in the pre-scheduled hosting live clubs. The festival encourages bands to invite themselves, artists are also encouraged to take part in planning and promoting the shows they play in.

Live Club Day

Since March 2001, 'Club Day' started as a wristband-powered event which allows entry to more than a dozen clubs for the price of one. After 2007, 'Sound Day' also launched together with the indie music concert venues. During 2008 through early 2009 they were suspend due to high levels of violence and disturbances by US army soldiers and underage individuals. They reopened again but came to close soon in January 2011 (as the 117th Club Day), mainly due to the dispute over the distribution of profits between popular live/dance clubs and other budget ones.

After a four-year break, in January 2015, six live clubs established the 'Live Club Cooperative' and with other clubs, they resumed the 'Live Club Day' on February 27.[8] The 'Live Club Day' is held on the last Friday of every month. The ticket system is the same as before, one can get access to multiple clubs for a variety of genres including rock, jazz, hip hop and electronic with one ticket.

Street Art Exhibition

File:Hongdae Playground street merchants.JPG
Hongdae Playground street merchants on Wausan-ro 21-gil

During early 1990s, students from the College of Fine Arts at Hongik University began to decorate the streets, walls, and roads around the college. Their efforts were soon joined by many artists from across the country and the first 'Street Art Festival' was held in 1993.[9] Every year, students of Hongik University and neighbor artists join to produce diversity of visual arts on Hongdae streets like graffiti wall painting, installation arts and performances.

Free Market

'Hongdaeap Artmarket Freemarket'[10] is held on 'Hongdae Playground', that is in front of the main gate of Hongik University. It holds on weekends, from March to November at 13:00 to 18:00 by the host of the nonprofit organization 'Living and Art Creative Center (일상예술창작센터)'[11] since 2002. The flea markets are called "Free Market" on Saturdays and "Hope Market" on Sundays. They are fledgling craft markets of things made by students and street artists.[12][13][14] Other culture markets have been influenced by this original playground Freemarket and open randomly around the Hongdae area.

Transport

The area is served by subway via Hongik University Station (Seoul Metro Line 2.png), Hapjeong Station (Seoul Metro Line 2.png and x16px), and Sangsu Station (x16px). Also, various Seoul bus lines reach the street.

In popular culture

Hongdae area is widely used for filming location of domestic television dramas and movies, which include :

In July 2015, Belgian pop singer Sioen made a song based on this Korean region.[18]

Gallery

  • Hongik univ gate.jpg

    Main gate of the Hongik University

  • Eoulmadang-ro shops-01.JPG

    Independent clothing stalls on Eoulmadang-ro

  • The first coffeeprince shop in restaurants of Location.JPG

    The exterior of The 1st Shop of Coffee Prince

  • Wausan-ro 21-gil Hongdae.JPG

    Shops on Wausan-ro 21-gil opposite Hongdae Playground

  • Hello Kitty cafe on an uphill alley off Eoulmadang-ro

  • Hongdae Playground.JPG

    Hongdae Playground in 2012

References

  1. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  2. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  3. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  4. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  5. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  6. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  7. ↑ Zendari Festa Official Site
  8. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  9. ↑ Hongdae Street Art Festival Official Site
  10. ↑ Freemarket Official Website
  11. ↑ Living and Art Creative Center (일상예술창작센터)
  12. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  13. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  14. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  15. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  16. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  17. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  18. ↑ Lua error in package.lua at line 80: module 'strict' not found.

External links

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