Hasbro Entertainment

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Hasbro Entertainment
Division
Industry Entertainment
Predecessors
Founded August 16, 2023; 19 months ago (2023-08-16)
Founder <templatestyles src="Plainlist/styles.css"/>
  • Olivier Dumont
  • Zev Foreman
  • Gabriel Marano
Headquarters Burbank, California, United States
Owner Hasbro
Subsidiaries

Hasbro Entertainment is an American production and distribution division from American toy and multimedia company Hasbro. It is the successor of Hasbro Studios/Allspark, following the sale of the majority of Entertainment One's assets (except for its family brands division, which has been folded into Hasbro) to Lionsgate in 2023.[1]

History

Background

Under the leadership of Brian Goldner as the chairman and chief executive officer (CEO), American toy company Hasbro was expanding into audiovisual media industry, especially theatrical feature film productions.[2][3] On August 22, 2019, Hasbro announced its purchase of the Canadian company Entertainment One (eOne) for about US$4 billion;[4] Goldner led the acquisition.[2] The deal was completed on December 30, 2019.[5] Following the acquisition of eOne, Hasbro's own media production and distribution company Allspark (formerly known as Hasbro Studios) was folded into the acquired Canadian subsidiary,[6] which was under the leadership of Darren Throop, president of family brands Olivier Dumont, and former HBO head of programming Michael Lombardo.[5][7]

However, following the death of Goldner on October 12, 2021,[2][3] subsequent promotion of Chris Cocks (who was previously with another Hasbro division Wizards of the Coast [WotC]) as the CEO in early-2022,[8] and after defeating a board challenge from a hedge fund company in June 2022 over the management of WotC,[9][10] Hasbro announced in late-2022 their intent to sell most eOne assets with companies such as Fremantle (who dropped out of the bid), Lionsgate, Legendary, CVC Capital Partners and GoDigital Media Group bidding for the acquisition, a transaction that would place the distribution rights to the Hasbro Studios/Allspark library and newer Hasbro-related content back to Hasbro. It was ultimately decided that on August 3, 2023, Lionsgate would acquire eOne assets for $500 million. The sale is expected to close by the end of 2023.[11]

Development

During its 2023 Q2 Earnings Conference Call in August 2023, Hasbro announced a new banner titled Hasbro Entertainment. The studio is being overseen by former Entertainment One executives Olivier Dumont as president, Zev Foreman as head of film, and Gabriel Marano as head of television. Dumont was quoted as saying, "We are thrilled to embark on this new chapter, building upon our rich heritage of storytelling to continue delighting audiences across generations. Gabe, Zev, and I look forward to working with the industry’s best creative talent, studios, and distribution platforms to push the envelope with innovative storytelling that will let fans engage with their favorite brands like never before, while also building exciting new worlds and the next wave of Hasbro franchises for a growing audience."[12]

Additionally, Tim Kilpin, President of Toy Licensing and Entertainment for Hasbro, was quoted as saying, "Entertainment is core to Hasbro’s strategy and its mission to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Audiences can count on Hasbro to keep creating compelling and fun entertainment that brings to life our wide array of iconic brands, including Peppa Pig, My Little Pony, and Transformers, reaching audiences through varied platforms in ways that resonate in today’s fast-paced world."[12]

Staff

  • Olivier Dumont (president)
  • Zev Foreman (head of film)
  • Gabriel Marano (head of television)

Subsidiaries

Television

Current

Title Original run Network Co-production with
Peppa Pig 2004–present Channel 5
Nick Jr.		 Karrot Animation
PJ Masks 2015–present Disney Junior
France 5		 Frog Box
TeamTO
Ricky Zoom 2019–present Gulli
RAI
Youku Kids		 Frog Box
TeamTO
Maga Animation Studio
Ninja Express 2021–present Ketnet
Gulli
CBBC		 Frog Box
Creative Conspiracy
My Little Pony: Pony Life 2020–2021 Discovery Family
Treehouse TV		 Boulder Media
My Little Pony: Tell Your Tale 2022–present YouTube Lil Critter Workshop
My Little Pony: Make Your Mark Netflix Atomic Cartoons
Transformers: EarthSpark Paramount+
Nickelodeon		 Nickelodeon Animation Studio
Kiya & the Kimoja Heroes 2023–present Disney Junior Triggerfish Animation Studios
Frog Box

Upcoming

Title Release date Network Co-production with Note
Power Rangers Cosmic Fury September 29, 2023 Netflix Power Rangers Productions, Ltd.
Toei Company		 [13]

Films

Upcoming

Title Production by Release date Distributed by Note
Transformers One Paramount Animation
Di Bonaventura Pictures		 September 13, 2024 Paramount Pictures [14][15][16]
Monopoly Entertainment One
HartBeat Productions
The Story Company		 TBA Lionsgate [17]
Clue 20th Century Studios
Blink Wink Productions
Maximum Effort
Aggregate Films		 Walt Disney Studios Motion Pictures [18][19][20]
G.I. Joe: Ever Vigilant Skydance Media
Di Bonaventura Pictures		 Paramount Pictures [21][22]
Play-Doh Electric Somewhere [23][24]

See also

References

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