Hans Rudi Erdt

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Hans Rudi Erdt
File:Opelposter.jpg
Erdt advertisement poster for Opel Racing, 1911
Born (1883-03-31)31 March 1883
Benediktbeuern, Bavaria
Died Error: Need valid death date (first date): year, month, day
Berlin
Nationality German
Occupation Graphic designer, lithographer
Known for Sachplakat movement, poster propaganda, advertising

Hans Rudi Erdt (March 31, 1883 - May 24, 1918)[1][2] was a German graphic designer, lithographer and commercial artist known for his contributions to the Sachplakat movement created by Lucian Bernhard.[3][4][5] His work at the prestigious Hollerbaum und Schmidt art printing company along with Edmund Edel, Hans Lindenstadt, Julius Klinger, Julius Gipkens, Paul Scheurich and Karl Schulpig[6] make him one of the most important representatives of German poster art between 1906 and 1918.[7][8][9] Erdt has also been recognized for his innovative use of typography in posters.[10]

Life and work

Born in Benediktbeuern, Bavaria,[11] he trained as a lithographer and became a student of Maximilian Dasio at the Munich School of Applied Arts. He joined Hollerbaum und Schmidt around 1908, becoming part of the "Berlin School",[12] where he created what is considered one of the most enduring examples of Sachplakat, an advertisement for the nascent racing division of the Opel car manufacturer.[8][13] During World War I he created propaganda posters for the German State Film Committee,[14][15][16][17] as well as promotional posters for propaganda films,[18] some of which, like U Boote Heraus! became quite famous at the time.[19][20]

His advertising work varied, from Nivea[21][22] to illustrated weekly newspapers such as Die Woche,[23] tourism and travel events[24] and tobacco companies such as Batschari, Manoli and de (Mahala Problem).[25]

Erdt died in Berlin of tuberculosis at the age of 35.

Gallery

Advertisements

  • Reichs-Bücherwoche - Kauft Scherl-Bücher - Hans Rudi Erdt.jpg

    Reichs-Bücherwoche, ca. 1915.

  • Engelhardt Cigarettes, 1915

  • Erdt Illu1914 Batschari.jpg

    Batschari Mercedes Cigarettes, 1914

  • Erdt - Batschari1 Jugend 1914.jpg

    Batschari Jugend, 1914

  • Hans Rudi Erdt 1913 Druck Hollerbaum & Schmidt Berlin Berliner Börsenkurier.jpg

    Den Berliner Börsen-Courier, 1913

  • Hans Rudi Erdt - Munchener Kindl Keller - 1913.jpg

    Münchner Kindl Keller, 1913

  • de (Mahala Problem), 1912

  • Hans Rudi Erdt - Never Fail.jpg

    Never fail, 1911

  • Hans Rudi Erdt - Manoli - 1911.jpg

    Manoli, 1911

  • Erdt Hans Rudi Moslem.jpg

    Moslem Cigarettes, 1908

  • Hans Rudi Erdt - Maxim Bar - 1907.jpg

    Maxim Bar, 1907

  • Herkomer Race, 1907

World War I film propaganda posters

  • Hell fight at the aisne river.jpg

    Hell fight on the Aisne River

  • The Great Battle in France

  • Hans Rudi Erdt - U-Boote Heraus!.jpg

    U Boote Heraus!

  • Hans Rudi Erdt - Der Frieden mit der Ukraine.jpg

    Der Frieden mit der Ukraine, 1918

  • Hans Rudi Erdt - Bei Unseren Blaujacken 1917.jpg

    Bei Unseren Blaujacken, 1917

Notes

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Bibliography

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External links

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  1. ↑ A few German sources place Erdt's death in different years: Alexander Kauther - 1925; the German National Library - 1924. The most commonly used date is 1918
  2. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  3. ↑ Consuegra, p. 1924
  4. ↑ Vit, p. 11
  5. ↑ de Jong, p. 42
  6. ↑ Moore, p. 98-99
  7. ↑ Meggs, p. 1954
  8. ↑ 8.0 8.1 Eskilson, p. 112
  9. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  10. ↑ Diagram Group, p. 281
  11. ↑ Meissner, p. 307
  12. ↑ Aynsley, p. 78
  13. ↑ Raimes, p. 34
  14. ↑ Eskilson, p. 131
  15. ↑ Seidman, p. 20
  16. ↑ Heyman, p. 91
  17. ↑ Ronge, p. 417
  18. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  19. ↑ Welch, p. 131
  20. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  21. ↑ Jones, p. 57-8
  22. ↑ Tungate, p. 90
  23. ↑ Weill, p. 102
  24. ↑ Joachim-Felix, p. 991
  25. ↑ Aynsley, p. 81
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