Frucor
| 231px | |
| Subsidiary | |
| Industry | Beverage |
| Founded | 1962 |
| Founder | NZ Apple and Pear Board |
| Headquarters | Auckland, New Zealand |
|
Area served
|
New Zealand Australia Netherlands Spain United Kingdom Argentina Sweden |
|
Key people
|
Jonathan Moss (CEO, New Zealand), Jonathan Moss (CEO, Australia) Peter Lamb (CFO New Zealand) |
| Products | V Energy Drink, Mizone Just Juice (More listed left) |
| Services | Distributor and Manufacturer of Non-Alcoholic Beverages |
|
Number of employees
|
800 (as of 2014)[1] |
| Parent | Suntory |
| Website | www |
Frucor is a Japanese-owned beverage company operating in Australasia, and headquartered in Auckland, New Zealand. The company is well known for its V energy drink launched in 1997, which is sold across the world including Europe, South Africa and Argentina.[2] Frucor's product, V, is considered a rival of Red Bull's.[3]
History
Frucor was founded by New Zealand Apple and Pear Board in 1962 and released their first product, Fresh Up.[4][5] In 1978, New Zealand Olympic track runner John Walker endorsed the Fresh Up product, with the catchphrase "Fresh Up – it's got to be good for you'".[6] Frucor was owned by New Zealand Apple and Pear Board until 1998, when it was purchased for $50 million by Pacific Equity Partners.[7] In 1999 Frucor became the exclusive bottler for Pepsi products in New Zealand.[8] In 2000 Frucor launched V in the UK and Ireland manufactured in the Netherlands.
In 2001, Forbes named Frucor in its Top 20 Companies of 2002.[9] In January 2002, Groupe Danone purchased Frucor[10] for $294 million after bidding since October 2001[11] and being rejected by Frucor in the beginning.[12] That same year, Frucor acquired the Australian fruit juice company Spring Valley from Bonlac Foods (now Fonterra).[13]
In 2007, Frucor partnered with MySpace to host a job promotions campaign with participants Rolling Stone, Billabong. The collaboration with MySpace and the job promoters was the first of its type in Australia.[14] In October 2008, Groupe Danone sold Frucor to Japanese company Suntory for over €600 million.[3]
In January 2011, Frucor launched the V brand in Spain,[2] where by June, was already being sold in 8,000 outlets.[4][4]
In 2013, Frucor sponsored the IGN Australia Black Beta Select Awards.[15]
Brands[16]
- Fresh Up (Big Fizz launched in 2010)[17]
- Just Juice (including Just Juice Bubbles & Just Juice Splash)
- McCoy
- Maximus [18]
- Citrus Tree
- V
- Sugarfree V
- V Isokinetic
- V Iced Coffee
- Rockstar Energy Drink
- Appletiser
- Arano
- Supreme Country Style
- Allganics
- G-Force
- Mizone[19] (Including Mizone Active Water)
- H2go Bottled Water
- NZ Natural
- Supplement Water
- Evian (Imported from Danone in Australia only)
- PepsiCo brands (Acquired franchise for ‘Pepsi’ New Zealand)
- Pepsi
- Pepsi Light
- Pepsi Max
- Mountain Dew
- No-Sugar Mountain Dew
- 7 UP
- Mirinda
- MIXT
- Joo-C
- Frank
- Wave (in New Zealand)
- Mountain Dew
- Samedi
- Moccona Chilled Coffee
- Up&Go
- Wave
- Dilmah
- Simply Squeezed[20]
- Gatorade
References
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