Firefly (car rental)

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Firefly Car Rental
Industry Rental
Founded 2013
Headquarters Estero, Florida, U.S.
Area served
 Europe, USA, Mexico, Australia, New Zealand
Owner Hertz
Website www.fireflycarrental.com

Firefly Car Rental is a low cost car rental brand owned by Hertz. Hertz developed the new brand to replace Advantage Rent a Car which had to be sold following the acquisition of Dollar Thrifty Automotive Group.[1]

It first opened in March 2013 with branches in Europe, with American branches following in September 2013.[2] In August 2014 Firefly opened its first location in the Middle-East serving Dubai Airport in the UAE[3] and in September 2014 opened its first locations in Australia. As of January 2015 it has over 100 locations in 13 countries.

References

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External links

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