Disney Movies Anywhere
| 200px | |
| Product type | Digital Rights Locker Service and Rewards Program |
|---|---|
| Owner | The Walt Disney Company |
| Introduced | 2014 |
| Related brands | Disney Movie Rewards |
| Markets | United States of America (Web, iOS, Android, Android TV, Kindle, FireTV, Xbox 360, Roku) |
| Website | www |
Disney Movies Anywhere is a digital movie locker for Disney, Pixar, Marvel, and Star Wars-branded films in the United States of America. It allows for the storage of digital movie rights via purchases from providers such as iTunes, Google Play, Vudu, Microsoft, and Amazon.com. Rights to titles can also be added via redemption of Disney Movies Rewards Magic/Action Codes from select titles that include a Digital Copy. The service allows streaming of content over the web or mobile apps, along with access to the title through the linked accounts in participating providers. It is powered by a proprietary digital rights system called KeyChest.
Contents
History
Disney Digital Copy (formerly Disney File) is a predecessor to Disney Movies Anywhere.
Compatible Digital Retailers
Comparison of streaming providers
| Resolution | UltraViolet | |||
|---|---|---|---|---|
| SD (480p) | HD (720p) | HDX (1080p) | ||
| Walmart VUDU |  |
|
|
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| Apple iTunes | |
[1] |
[2] |
 |
| Google Play | |
[3] |
[4] |
|
| Amazon Video | |
|
|
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| Microsoft Movies & TV | |
|
|
|
Other streaming providers are not currently supported by Disney Movies Anywhere: Flixster, CinemaNow, blinkbox, Cineplex Entertainment, JB Hi-Fi, Nook Video, M-GO, Verizon FIOS On Demand, and Nolim Films.
KeyChest
| File:KeyChest Logo.png | |
| Owner | The Walt Disney Company |
|---|---|
| Introduced | 2010 |
Contrasting from UltraViolet, a centrally managed Keychest server allows streaming access to the content. Purchasing content, either online or through physical media, creates a unique key stored in a digital rights locker that unlocks the ability to stream the content to any electronic device capable of playing it. Because the actual content remains on the servers as opposed to being downloaded and played locally, the manufacturers retain control of access to the files. This architecture is now the basis for the Disney Movies Anywhere website and mobile apps. The service stores your movies in a digital library that is linked to your Apple iTunes, Google Play, Vudu, Microsoft, or Amazon.com accounts, and Disney Movies Rewards accounts, much like the linkage requirement of Ultraviolet.[5][6]
Reception
The technology has been praised for its potential to improve consumer convenience,[7] but has attracted criticism for enabling further use of digital rights management.[8]
Obstacles
There are a number of potential obstacles to implementation. Studios, retailers and service providers will be the ultimate deciding factor when it comes to pricing the extra flexibility KeyChest promises to provide which could ultimately mean higher prices for features that some people may not specifically be interested in. In addition, attracting studios seems to be a challenging endeavour for Disney even though their approach says to be using more open standards than the competing UltraViolet system.[9] Which leaves the biggest obstacle being the competing UltraViolet system as a whole which has the support of all the other major Hollywood movie studios[10] with the only exception being the Walt Disney Studios.
References
- ↑ Apple Support - Purchasing and viewing HD videos in iTunes
- ↑ Apple Support - Purchasing and viewing HD videos in iTunes
- ↑ Google Support - HD movie & TV show availability
- ↑ Google Support - HD movie & TV show availability
- ↑ http://www.engadget.com/2014/02/25/disney-movies-anywhere/
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- ↑ UltraViolet consortium membership http://www.uvvu.com/alliance-members.php
External links
- Official website
- Disney Revamps Its Movie Marketing
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