CKMM-FM

CKMM-FM

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Broadcast area	Winnipeg, Manitoba
Branding	1031 Virgin Radio
Slogan	Winnipeg's #1 Hit Music Station
Frequency	103.1 MHz
Format	Contemporary Hit Radio
Audience share	8.0% - Rank: 4
ERP	70,000 watts
HAAT	206.1 meters (676 ft)
Class	C
Callsign meaning	CK Music in Manitoba
Former callsigns	CKWG-FM (1980s) CHZZ-FM (1980s) CKLU-FM (1990s)
Owner	Bell Media (Bell Media Radio)
Sister stations	CFRW, CFWM-FM, CKY-DT
Webcast	Listen Live
Website	1031 Virgin Radio

CKMM-FM is a contemporary hit radio station owned by Bell Media, branded as 103.1 Virgin Radio. The station broadcasts from 1445 Pembina Highway, Winnipeg, Manitoba with sister stations 99.9 BOB FM and TSN Radio 1290.

CKMM-FM primarily competes with Energy 106.

History

CKMM-FM first started broadcasting in Winnipeg as CKWG-FM, with a near freeform format. The call signs have changed quite a bit over the years, from CHZZ-FM (Z103) to CKLU-FM (103 U FM, then briefly Mix 103) and then finally to CKMM-FM. In 1996, the station switched to a country music format with the on-air name Star 103. When Star 103 and QX 104 came under the ownership of Craig Broadcasting, the format of Star 103 was changed to avoid redundancy. CKMM re-launched with a contemporary hit radio format as HOT 103 on New Year's Eve, 1997. CKMM and CFQX became properties of Standard Radio in 2002.

On October 29, 2007, Astral Media took over CKMM as a result of a buyout of Standard Radio. As part of Astral's merger with Bell Media on June 27, 2013, CKMM is now owned by Bell Media. Sister station CFQX and Bell's CHIQ were sold to the Jim Pattison Group in order to meet ownership limits.

On August 31, 2012, CKMM rebranded to 1031 Virgin Radio, like other Astral Media CHR stations, while keeping the same music format and staff.

Brands

200px	150px
1997-2012	2012–Present

External links

• 1031 Virgin Radio
• Facebook Page
• CKMM-FM history - Canadian Communications Foundation
• 1031 Virgin Radio Winnipeg
• Query the REC's Canadian station database for CKMM-FM