Budweiser Clydesdales
The Budweiser Clydesdales are a group of Clydesdale horses used for promotions and commercials by the Anheuser-Busch Brewing Company. There are several "hitches" or teams of horses,[1] that travel around the United States and others that remain in their official homes at the company headquarters at the Anheuser-Busch brewery complex in St. Louis, Missouri,[2] or at Merrimack, New Hampshire.[3] At St. Louis, they are housed in a historic brick and stained-glass stable built in 1885. There are eight horses driven at any one time, but ten horses are on each team to provide alternates for the hitch when needed. Assorted Clydesdales are also used as animal actors in television commercials for Budweiser beer, particularly in Super Bowl ads.
Contents
Location
Many of the Clydesdales owned by Anheuser-Busch are raised at Grant's Farm near St. Louis. The Budweiser Clydesdale Stables at Grant's Farm house approximately 35 mares, stallions and foals, with an average of 15 foals produced each year. Anheuser-Busch owns a total of about 250 Clydesdales, kept at various locations throughout the United States, one of the largest herds of Clydesdale horses in the world.[4]
The largest breeding facility is at Warm Springs Ranch near Boonville, Missouri which is about 150 miles west of St. Louis. InBev consolidated operations there in 2008. More than half of the company's herd is kept there. The Ranch offers tours of its facilities.[5] Another breeding ranch was near Romoland, California, about 60 miles southeast of Los Angeles, but it was closed.[6][7]
The three Clydesdale teams that tour the world are based near the company's brewing facilities in St. Louis, Fort Collins, Colorado, and Merrimack, New Hampshire.[5][8] The company also buys high-quality Clydesdales from other sources on occasion[8][9]
The Clydesdales were fixtures at Busch Gardens. However, after InBev sold the amusement parks, the link to the Budweiser Clydesdales ended in 2009. The new owners have brought back Clydesdales but they are not the "Budweiser Clydesdales."[10]
Origins
The Budweiser Clydesdales were first introduced to the public on April 7, 1933, to celebrate the repeal of Prohibition.[8] August A. Busch, Jr. presented the hitch as a gift to his father, August Anheuser Busch, Sr., who was guided outside the brewery by the ruse of being told his son had purchased him a new car, but instead was greeted by the horses, pulling a red, white and gold beer wagon.[11] The hitch proceeded to carry the first case of post-Prohibition beer from the St. Louis brewery in a special journey down Pestalozzi Street in St. Louis.[8]
Recognizing the advertising and promotional potential of a horse-drawn beer wagon, Busch, Sr. had the team sent by rail to New York City, where it picked up two cases of Budweiser beer at New Jersey's Newark Airport, and presented it to Al Smith, former governor of New York and an instrumental force in the repeal of Prohibition. From there, the Clydesdales continued on a tour of New England and the Mid-Atlantic States, a journey that included the delivery of a case of beer to President Franklin D. Roosevelt at the White House.[11]
Qualifications
To qualify for one of the hitches, a Budweiser Clydesdale must be a gelding with an even temperament and strong, draft horse appearance,[4] be at least four years old, stand at least 18 hands (72 inches, 183 cm) at the withers when fully mature, and weigh between 1,800 and 2,300 pounds (820 and 1,040 kg). In addition, each horse must be bay in color (a reddish-brown coat with a black mane and tail), have four white stocking feet, and a blaze of white on the face.[8]
Traveling hitches
During the initial years on the road, the Clydesdales were transported by train. Cross-country truck transport was introduced in 1940.[11] Today, the traveling hitches are on the road at least 10 months every year based out of St. Louis, Missouri, Merrimack, New Hampshire and Fort Collins, Colorado. There are ten horses that travel on each team.[8] Eight are in harness when performing at any one time and the other two horses provide alternates for the hitch as needed. Several professional handlers accompany each team. Often, one handler has night duty to provide round-the-clock care for the horses. Transportation for each hitch requires three 50-foot semis. Two carry the horses, the third transports a red, white and gold beer wagon and other equipment.[8][11] The horses' comfort is enhanced with air-cushion suspension and thick rubber flooring, and cameras in the trailers enable the drivers to watch the horses during transport. The team stops each night at local stables.[8]
An obedience-trained Dalmatian dog also travels with each hitch, a Budweiser tradition since the 1950s. Historically, the role of the dogs was to guard the wagon and protect the team while the driver went inside buildings to make deliveries.[11] When the team performs today, the Dalmatians sit on wagon, seated next to the driver.[8] The wagons are Studebaker wagons modified to carry beer, originally manufactured circa 1900.[12]
Super Bowl tradition
Television advertising featuring the Budweiser Clydesdales had been a longstanding Super Bowl tradition, beginning with an ad during Super Bowl XX in 1986.[13] However, in 2010, the new parent company, Anheuser-Busch InBev, announced that there would not be a Clydesdales ad aired during the 2010 Super Bowl. However, the company reversed its position after asking fans to vote on Facebook whether to include the horses in an ad, compared against two other potential spots. As a result, the company aired a Clydesdale-focused ad during the fourth quarter,[14] one of nine ads aired by the company during the game.[15]
Rose Parade
A hitch of Clydesdales pulled the City of St. Louis' float, co-sponsored by Budweiser, in the Tournament of Roses Parade from 1954 to 2011.[16][17] In 2014 the Clydesdales returned to the Rose Parade, this time pulling their beer wagon. The President of the Tournament of Roses rode on the beer wagon instead of the usual classic car. [18]
See also
References
- ↑ Lua error in package.lua at line 80: module 'strict' not found.
- ↑ Brewery Tour: St Louis
- ↑ Meet the Clydesdales up close About.com New England Travel
- ↑ 4.0 4.1 "Grant's Farm: Clydesdale Stables" Web page accessed June 18, 2008
- ↑ 5.0 5.1 Lua error in package.lua at line 80: module 'strict' not found.
- ↑ "Budweiser's Clydesdales now come clopping at a cost" USA Today, April 12, 2010 Web page accessed August 22, 2011
- ↑ "Clydesdales: History and Distribution" Busch Gardens web site, accessed June 18, 2008
- ↑ 8.0 8.1 8.2 8.3 8.4 8.5 8.6 8.7 8.8 [http://anheuser-busch.com/index.php/our-heritage/budweiser-clydesdales/budweiser-clydesdale-facts/
- ↑ Buxengard, Jan Lee. "Locally grown horse turns pro; joins Anheuser Busch family" Bluff County Newspaper Group, February 6, 2007. Web page accessed June 18, 2008
- ↑ Lua error in package.lua at line 80: module 'strict' not found.
- ↑ 11.0 11.1 11.2 11.3 11.4 Lua error in package.lua at line 80: module 'strict' not found.
- ↑ Lua error in package.lua at line 80: module 'strict' not found.
- ↑ Lua error in package.lua at line 80: module 'strict' not found.
- ↑ "Clydesdales to Appear in Super Bowl Ad After All" Deseret News, February 5, 2010, accessed November 6, 2011
- ↑ Poniewozki, James. "The Best and Worst Super Bowl Commercials 2010" Time, 2010
- ↑ Lua error in package.lua at line 80: module 'strict' not found.
- ↑ Lua error in package.lua at line 80: module 'strict' not found.
- ↑ KTLA Channel 5 broadcast, 1 Jan 2014
Further reading
- "What About the Budweiser Clydesdales? (free login required)
- Brown, Kimberly. "Larger than life: The Budweiser Clydesdales" (free login required)
