BabyCenter

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BabyCenter
BabyCenter Logo.png
Web address BabyCenter.com
Commercial? yes; ad-supported
Type of site
Reference pages
Registration Required only on forums
Owner Johnson & Johnson
Alexa rank
769 (February 2015)[1]

Baby Center is a parenting website providing information on conception, pregnancy, birth, and early childhood for parents and parents-to-be.[2][3] [4] The site has been online since November 1997.[5][not in citation given] Users of the website can sign up for free weekly email newsletters that guide them through pregnancy and their child's development.

History

BabyCenter was purchased from the now defunct eToys in a cash agreement valued at 10 million dollars in March 2001.[6][7]

BabyCenter L.L.C. is owned by Johnson & Johnson, the main sponsor on the site. BabyCenter has a policy of maintaining a clear separation between advertising content and medically approved health content.[8]

Location based services

The company is based in San Francisco and has several companion websites around the world, including BabyCenter Arabia,[9] BabyCenter Brazil,[10] BabyCenter China,[11] BabyCenter India,[12] and others.[8]

Mobile applications

BabyCenter has two iPhone apps: My Pregnancy Today[13] and My Baby Today.[14]

Awards

BabyCenter was the winner of the "Best family and parenting site" category in the 2006 and 2011 Webby Awards and the winner of the 'Health' category in the Fourth Annual GII Awards.

Year Session Outcome Category
1998 2nd Annual Webby Awards Nominees[15] Webby Award Winner Home
1999 3rd Annual Webby Awards Nominees[16] Webby Award Winner Living
2000 4th Annual Webby Awards Nominees[17] Webby Award Winner Commerce
2001 5th Annual Webby Awards Nominees[18] Webby Nominee Living
2002 6th Annual Webby Awards Nominees[19] Webby Nominee Commerce
2005 9th Annual Webby Awards Nominees[20] People's Voice Winner Family/Parenting
2006 10th Annual Webby Awards Nominees[21] People's Voice Winner Family/Parenting
2010 14th Annual Webby Awards Nominees[22] People's Voice Winner Family/Parenting
2011 15th Annual Webby Awards Nominees[23] Webby Award Winner Family/Parenting
2011 15th Annual Webby Awards Nominees[23] People's Voice Winner Family/Parenting

References

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Further reading

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  • Lua error in package.lua at line 80: module 'strict' not found.
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  • Lua error in package.lua at line 80: module 'strict' not found.
  • Lua error in package.lua at line 80: module 'strict' not found.

External links

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