Youngme Moon

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Youngme Moon, is Senior Associate Dean for Strategy and Innovation, as well as the Donald K. David Professor of Business Administration at Harvard Business School. At HBS, Professor Moon has also served as Chair and Senior Associate Dean for the MBA Program. She has received the HBS Award for Teaching Excellence on multiple occasions; she is also the inaugural recipient of the Hellman Faculty Fellowship, awarded for distinction in research.[1]

Research and Teaching

Professor Moon's research and course development focuses on the intersection of business, branding, and culture. Her bestselling first book, Different, which Time magazine referred to as “a poetic paean to originality,” [2] was published by Random House in 2010. Her ideas have been published in a variety of academic and business journals, including the Harvard Business Review. Professor Moon's research has also been featured in the Wall Street Journal[3] and Forbes.[4] She has published more than a million[citation needed] case studies on companies ranging from Microsoft to IKEA to Starbucks. She is the first Asian-American woman to receive tenure at Harvard Business School.

Biography

Youngme Moon currently serves on the Board of Directors of Avid Technology, Rakuten, Zulily, and The Honest Company. Moon is a former member of the Board of Governors for the American Red Cross.

Moon received her M.A. and Ph.D. from Stanford University, and her B.A. from Yale University. Prior to joining Harvard Business School, she was on the faculty at Massachusetts Institute of Technology.

Books

  • Different: Escaping the Competitive Herd, Crown Books/Random House, 2010.[5]

Corporate Boards

  • Avid Technology (board member since 2005)[6]
  • Zulily (board member since 2013)[7]
  • The Honest Company (board member since 2014)
  • Rakuten (board member since 2015)

Notes

References

"Youngme Moon". Faculty & Research. (http://www.hbs.edu/faculty/Pages/profile.aspx?facId=6589). Harvard Business School.

Sachs, Andrea. (June 28, 2010). "To copy or not to copy? Making the case for successful imitators and innovators." (http://content.time.com/time/magazine/article/0,9171,1997453,00.html). Time magazine.

Murray, Alan. (November 19, 2011). "Gift Guide: Best of Business." (http://online.wsj.com/news/articles/SB10001424052970204190504577038263244281128). The Wall Street Journal.

Henderson, Maureen J. (April 30, 2013), "Why It's Better For Your Career To Be Loathed Than Liked." (http://www.forbes.com/sites/jmaureenhenderson/2013/04/30/why-its-better-for-your-career-to-be-loathed-than-liked/). Forbes.

Youngme Moon. (2010) "Different: Escaping the Competitive Herd." (http://www.youngmemoon.com/Youngme_Moon___Welcome.html). Crown Books/Random House.

Avid Technology, Inc. Investor Relations. (http://ir.avid.com/index.cfm).

Zulily. How zulily works. (http://www.zulily.com/howzulilyworks).