Sheldon Mayer

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Sheldon Mayer
File:Sheldon Mayer self-portrait.jpg
Sheldon Mayer self-portrait
Born (1917-04-01)April 1, 1917
New York
Died Script error: The function "death_date_and_age" does not exist.
at his home in Copake, New York
Nationality American
Area(s) Writer, Penciller, Editor
Notable works
 Black Orchid
Funny Stuff
Scribbly
Sugar and Spike
The Three Mouseketeers
Awards Jack Kirby Hall of Fame
Will Eisner Comic Book Hall of Fame

Sheldon Mayer (April 1, 1917 – December 21, 1991)[1] was an American comic book writer, artist and editor. One of the earliest employees of Major Malcolm Wheeler-Nicholson's National Allied Publications, Mayer produced almost all of his comics work for the company that would become known as DC Comics.

He is among those credited with rescuing the unsold Superman comic strip from the rejection pile.

Mayer was inducted into the comic book industry's Jack Kirby Hall of Fame in 1992 and the Will Eisner Comic Book Hall of Fame in 2000. Mayer is not to be confused with fellow Golden Age comics professional Sheldon Moldoff.

Early career

Mayer's career in the days before comic books was a diverse one. He worked as writer and artist on "scores of titles" for a juvenile audience circa 1932-33, before joining the Fleischer animation studios as an "opaquer" in 1934.[2]

He began working for National Allied Publications (Major Malcolm Wheeler-Nicholson's initial company, later known as DC Comics) shortly after it was founded, in 1935, writing and drawing stories and "thus becoming one of the very first contributors [of original material] to comic books."[3]

Between 1936 and 1938, Mayer worked for Dell Comics, producing illustrations, house advertisements and covers for titles including Popular Comics, The Comics and The Funnies.[2] Also in 1936, he joined the McClure Syndicate "as an editor working for comics industry pioneer M.C. Gaines."[3] While working for the McClure syndicate, Mayer came across Jerry Siegel and Joe Shuster's unsold Superman comics strip, which he "immediately fell in love with."[3] He recalled in a 1985 book that, "The syndicated press rejected it about fifteen times. I was singing [its] praises so much that in 1938 Gaines finally took the strip up to Harry Donenfeld, who was looking for original material to run in his new title, Action Comics,"[3] where the soon-to-be iconic character debuted as the lead feature of the first issue.[4] Action Comics editor Vin Sullivan is also among those credited with discovering Superman. Mayer said,

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I was crazy about Superman for the same reason I liked The Scarlet Pimpernel, Zorro, and The Desert Song. The mystery man and his alter ego are two distinct characters to be played off against each other. The Scarlet Pimpernel's alter ego was scared of the sight of blood, a hopeless dandy: no one would have suspected he was a hero. The same goes for Superman.[3]

All-American Comics

File:Marstonpetermayergaines.jpg
(Left to right) William Moulton Marston, H. G. Peter, Sheldon Mayer and Max Gaines in 1942.

In 1939, "Gaines left McClure to enter into a partnership with [National Periodical Publications]," and Mayer went with him, becoming the first editor of the All-American [Publications] line, then run as a separate entity from National/DC, publishers of Superman and Batman.[3][5] Mayer edited and participated in the creation of - among others - the Flash (in Flash Comics), Green Lantern, Hawkman, Wonder Woman and All-Star Comics, home to the Justice Society of America.[3][6][7] Comics historian Les Daniels noted that "This was obviously a great notion, since it offered readers a lot of headliners for a dime, and also the fun of watching fan favorites interact."[8]

Among his non-superhero work, Mayer assisted with lettering and logo creation on several All-American titles, and drew a number of covers for the "Mutt and Jeff" reprints appearing in the companies flagship title All-American Comics (1939–1958).[2] Having created the semi-autobiographical strip "Scribbly", "the trials of a novice cartoonist,"[3] for Dell Comics in 1936, where the feature appeared in The Funnies #2-29 and Popular Comics #6-9),[9] Mayer moved "Scribbly" to All-American Publications in 1939. Soon afterward, the featured included the supporting character of "Ma" Hunkel, who would go on to become the Golden Age incarnation of the Red Tornado, with Mayer writing, penciling and inking the renamed Scribbly and the Red Tornado for All-American Comics between 1941 and 1944 when All-American merged with National.[2][10] Mayer launched several funny animal titles including Funny Stuff (Summer 1944),[11] Animal Antics (March 1946),[12] and Funny Folks (April 1946).[13]

Editorial retirement

Mayer retired from editing in 1948,[14] "to devote himself full-time to cartooning". He began to write and draw a number of humor comics for National, including the features The Three Mouseketeers, Leave It to Binky, a teenage humor book, and Sugar and Spike.[3] Leave It to Binky debuted in February 1948[15] while Scribbly received its own title in August 1948.[16] Sugar and Spike proved to be one of Mayer's longest-lasting strips, starring two babies who could communicate in baby-talk that adults could not understand.[17] Mayer even signed the stories he drew, something rare at National Periodical Publications in the late 1950s when Sugar and Spike debuted.

In the 1970s, when failing eyesight limited his drawing ability, he continued to work for National/DC, contributing scripts to the companies horror and mystery magazines, including most notably House of Mystery, House of Secrets and Forbidden Tales of Dark Mansion.[2][10] With artist Tony DeZuniga, he co-created the "Black Orchid" feature which ran in Adventure Comics #428-430 in 1973.[18] Mayer wrote and drew several "Rudolph the Red-Nosed Reindeer" treasuries[19] starting in 1972. These were published as Limited Collectors' Edition C-24, C-33, C-42, C-50[20][21] and All-New Collectors' Edition C-53, C-60.[22] Additionally, one digest format edition was published as The Best of DC #4 (March–April 1980).[23] In 1978, Mayer wrote and drew a "How to Draw Batman Booklet" as part of an ongoing debate with DC editor Paul Levitz regarding continuity in comic books.[24] In the 50th anniversary publication Fifty Who Made DC Great, Mayer is cited as still writing and drawing "for the company that first published his great discovery, Superman, forty-seven years ago."[3]

After successful cataract surgery, Mayer returned to drawing Sugar and Spike stories for the international market[25] and only a few have been reprinted in the United States. The American reprints appeared in the digest sized comics series The Best of DC #29, 41, 47, 58, 65, and 68. In 1992, Sugar and Spike #99 was published as part of the DC Silver Age Classics series;[26] this featured two previously unpublished stories by Mayer. DC writer and executive Paul Levitz has described Sugar and Spike as being "Mayer's most charming and enduring creation".[27]

DC attempted to license Sugar and Spike as a syndicated newspaper strip but was unsuccessful.[28] Sales on the "Sugar and Spike" issues of The Best of DC were strong enough that DC announced plans for a new ongoing series featuring the characters. The project was never launched for unknown reasons.[29]

Awards

Mayer received an Inkpot Award in 1976.[30] He was posthumously inducted into the Jack Kirby Hall of Fame in 1992[31] and the Will Eisner Comic Book Hall of Fame in 2000.[32]

Bibliography

Centaur Publications

  • Comics Magazine #1 (1936)

DC Comics

References

  1. ↑ "United States Social Security Death Index," index, FamilySearch : Sheldon Mayer, December 21, 1991 accessed March 13, 2013
  2. ↑ 2.0 2.1 2.2 2.3 2.4 Lua error in package.lua at line 80: module 'strict' not found.
  3. ↑ 3.0 3.1 3.2 3.3 3.4 3.5 3.6 3.7 3.8 3.9 Marx, Barry, Cavalieri, Joey and Hill, Thomas (w), Petruccio, Steven (a), Marx, Barry (ed). "Sheldon Mayer Superman Discovered" Fifty Who Made DC Great: 13 (1985), DC Comics
  4. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  5. ↑ Wallace "1930s" in Dolan, p. 24: "Jack Liebowitz partnered with publisher M. C. Gaines (who brought with him his sharp young editor, Sheldon Mayer) to launch a new line of comics under the All American Publications banner."
  6. ↑ Wallace "1940s" in Dolan, p. 33: "DC took the 'greatest hits' premise of the comic to its logical conclusion in All Star Comics #3 by teaming the Flash, the Atom, Doctor Fate, Green Lantern, Hawkman, Hourman, Sandman, and the Spectre under the banner of the Justice Society of America for an ongoing series."
  7. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  8. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  9. ↑ Scribbly at the Grand Comics Database.
  10. ↑ 10.0 10.1 Sheldon Mayer at the Grand Comics Database
  11. ↑ Wallace "1940s" in Dolan, p. 46: "Edited by Sheldon Mayer, the anthology title showcased a number of new animal humor features."
  12. ↑ Wallace "1940s" in Dolan, p. 50
  13. ↑ Wallace "1940s" in Dolan, p. 51: "Editor Sheldon Mayer launched yet another funny animal title. Like thee newly launched Animal Antics, the features in Funny Folks were originals, not based on characters from animated movie shorts."
  14. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  15. ↑ Wallace "1940s" in Dolan, p. 58
  16. ↑ Wallace "1940s" in Dolan, p. 59
  17. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  18. ↑ McAvennie, Michael "1970s" in Dolan, p. 156: "Very little was known about the Black Orchid, even after writer Sheldon Mayer and artist Tony DeZuniga presented her so-called 'origin issue' in Adventure Comics."
  19. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  20. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  21. ↑ Limited Collectors' Edition #C-20, #C-24, #C-33, #C-42, and #C-50 at the Grand Comics Database
  22. ↑ All-New Collectors' Edition #C-53 and #C-60 at the Grand Comics Database
  23. ↑ The Best of DC #4 at the Grand Comics Database
  24. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  25. ↑ Markstein "Sheldon Mayer": "He continued to write and draw Sugar & Spike until 1971, when failing eyesight forced him to abandon cartooning...Mayer's sight was restored a few years later, and he went back to producing new Sugar & Spike stories. But the American comic book market was no longer able to support such a feature, so these were mostly published overseas."
  26. ↑ DC Silver Age Classics Sugar and Spike #99 (1992) at the Grand Comics Database
  27. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  28. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  29. ↑ Wells p. 46-47: "In a 'Meanwhile' column in several Aug. 1984-dated titles...DC vice-president-executive director Dick Giordano tentatively announced Sugar and Spike #1 as appearing 'sometime this fall or early winter'...Ultimately, for reasons virtually no one recalls, DC quickly got cold feet on the project even as Marvel's Star Comics rolled out in 1985."
  30. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  31. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  32. ↑ Lua error in package.lua at line 80: module 'strict' not found.

External links

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