Mazda Persona

Mazda Persona
File:Mazda Persona.jpg
Overview
Manufacturer	Mazda
Also called	Eunos 300
Production	1988–1992
Body and chassis
Class	Mid-size
Body style	4-door hardtop sedan
Layout	Front-engine, front-wheel-drive
Platform	Mazda MA platform
Powertrain
Engine	1.8 L F8 I4 (petrol) 2.0 L FE I4 (petrol)
Chronology
Successor	Efini MS-8

The Mazda Persona is a mid-sized, front wheel drive, four-door hardtop sedan produced by Mazda in Japan from 1988 to 1992, and sold both within its main range and under its upscale Eunos brand, as the Eunos 300. It used Mazda's MA platform and was replaced by the Efini MS-8 in March 1993.

Eunos 300

The Persona was Mazda's answer to the Toyota Carina ED, a Japanese sedan that attempted to capture the hardtop look and proportion of large American sedans. Transposed onto a smaller Japanese sedan, this proportion often led to a small, low cabin in context of longer front and rear ends.

Mazda placed much emphasis on the Persona's interior. It featured lounge-style door trims that appears completely integrated into the rear seats when the doors are closed.

When Mazda launched the Eunos dealership channel in Japan in 1990, the Persona became available also as an Eunos 300. Along with the Eunos Roadster (Mazda MX-5 Miata). the Eunos 100 (Mazda Familia Astina), and the 1990 Eunos Cosmo, these formed the initial Eunos brand lineup. The Eunos 300 was a stop-gap solution until the January 1992 launch of the Eunos 500, also known as the Mazda Xedos 6.

External links

• Specifications