Bobby Jack Brand

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Bobby Jack Brand
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Bobby Jack Brand

Bobby Jack is a brand of clothing created by Han Lim Lee, a Korean American Illustrator and sold in the United States since 2002; the brand is headquartered in Bell, California.[1] The monkey inspired brand clothing is sold in large U.S. department stores like JCPenney, Sears, and Macy's[2][3][4] Trevor Stokes of the Columbia News Service stated that Bobby Jack Brand, along with several other "slogan" brands, feed on the trend of using "snarky messages."[5]

The characters portrayed on the branded clothing are Bobby Jack, a monkey described by Dawn Wilensky of License! as a character "with an attitude,"[6] Cooper, another monkey, and Moose, a mouse.[7] Bobby Jack merchandise is targeted primarily towards school-age girls.[8] By 2006 Bobby Jack clothing became of the most popular character brand among children.[9][10]

Several United States retail chains sell Bobby Jack clothing.[11]

References

  1. "[http://www.bobbyjackbrand.com/aboutus.htm About Bobby Jack, the company, and Han Lim Lee." Bobby Jack Brand. Retrieved on April 29, 2009.
  2. "Bobby Jack Girls' Pajamas" Recall Notice. Consumer Affairs.com.
  3. "Girl's Pajamas Sold At J.C. Penney Recalled." WKMG-TV.
  4. "CPSC, J & F Design Inc. Announce Recall of Girl's Sleepwear Sold at J.C. Penney Stores." U.S. Consumer Product Safety Commission.
  5. Stokes, Trevor. "Beyond the norm: Tees for pre-teens, from 'I'm Hot' to 'I take candy from strangers'." Naples Daily News. Friday May 5, 2006. Retrieved on April 29, 2009.
  6. "Monkey biz.." License!
  7. "Bobby Jack." Bobby Jack Brand.
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  11. "Locations." Bobby Jack Brand.

External links