KSHV-TV

Not to be confused with the NBC-affiliated television station in Kansas City, Missouri, KSHB-TV.

KSHV-TV

Shreveport, Louisiana United States
Branding	V45
Slogan	V45 Is On
Channels	Digital: 44 (UHF) Virtual: 45 (PSIP)
Subchannels	45.1 MyNetworkTV
Affiliations	MyNetworkTV
Owner	White Knight Broadcasting (White Knight Broadcasting of Shreveport License Corporation)
Operator	Nexstar Broadcasting Group
First air date	April 15, 1994
Call letters' meaning	SHreVeport (also the airport code for Shreveport Regional Airport)
Sister station(s)	KMSS-TV, KTAL-TV
Former callsigns	KCDN (1989–1991) KWLB (1991–1995)
Former channel number(s)	Analog: 45 (UHF, 1994–2009)
Former affiliations	Primary: independent (1994–1995) UPN (primary, 1995–2001; secondary, 2001–2003) The WB (secondary, 1997–2001; primary, 2001–2006) RTN (secondary, 2008–2009)
Transmitter power	500 kW
Height	505.1 m
Facility ID	73706
Transmitter coordinates
Licensing authority	FCC
Public license information:	Profile CDBS
Website	www.arklatexhomepage.com

KSHV-TV, virtual channel 44 (UHF digital channel 45), is a MyNetworkTV-affiliated television station located in Shreveport, Louisiana, United States. Owned by White Knight Broadcasting, KSHV is operated under a shared services agreement by Nexstar Broadcasting Group, which owns NBC affiliate, KTAL-TV; Nexstar also operates Fox affiliate KMSS-TV, under a shared services agreement with owner Marshall Broadcasting. KSHV & KMSS share studio facilities located on Jewella Avenue, between Claiborne Avenue and Ninock Street, on the western side of Shreveport; KSHV's transmitter located near Mooringsport (southeast of Caddo Lake). On cable, the station is available on Comcast Xfinity channel 9.

History

Early history

The station first signed on the air on April 15, 1994 as KWLB, operating as an independent station. It mostly aired religious programs, family-oriented shows and cartoons. On August 28, 1995, the station changed its callsign to KSHV-TV and became an affiliate of the fledgling United Paramount Network; it took the affiliation from KSLA-TV (channel 12), which carried UPN programming as a secondary affiliation from the network's January 1995 debut. In addition, the station added more secular programs and most of the religious programs were quickly phased out.

In July 1997, KSHV became a secondary affiliate of The WB; with this, UPN's primetime schedule ran in pattern from 7 to 9 p.m. with WB network programming airing immediately thereafter on a two-hour delay. On January 15, 2001, KSHV reversed the airtimes of both networks' programming, effectively becoming a primary WB and secondary UPN affiliate. The station logo was also changed, with the logos of both The WB and UPN included; the mascot for The WB at the time, Michigan J. Frog, was tacked onto the station logo the following year, until it was dropped in September 2005 when The WB "retired" Michigan J. Frog in an effort to change its image from that of a network targeting a young teenage audience to targeting young adults.

In September 2003, the UPN affiliation moved from KSHV-TV to KPXJ (channel 21), which earlier that year had been sold by original owners Paxson Communications (now Ion Media Networks) to the Wray family (owners of ABC affiliate KTBS-TV, channel 3), moving Pax TV (now Ion Television) programming to secondary status; KSHV-TV effectively became exclusively affiliated with The WB.

MyNetworkTV affiliation

On January 24, 2006, the Warner Bros. unit of Time Warner and CBS Corporation announced that the two companies would shut down The WB and UPN and combine the networks' respective programming to create a new "fifth" network called The CW. On February 22, 2006, News Corporation announced the launch of a new "sixth" network called MyNetworkTV, which would be operated by Fox Television Stations and its syndication division Twentieth Television. MyNetworkTV was created to compete against another upstart network that would launch at the same time that September, The CW (an amalgamated network that originally consisted primarily of UPN and The WB's higher-rated programs) as well as to give UPN and WB stations that were not mentioned as becoming CW affiliates another option besides converting to independent stations.

On March 15, 2006, KSHV signed an affiliation agreement to become a MyNetworkTV charter affiliate. After the station affiliated with MyNetworkTV on September 5, 2006, KSHV declined to carry the final two weeks of The WB's programming (which aired instead on KPXJ, which assumed the CW affiliation, during the overnight hours). The station also carried classic television series from the Retro Television Network from September 2008 to January 2009.

On April 24, 2013, Communications Corporation of America, who owned Fox affiliate KMSS-TV (channel 33) and operated KSHV-TV through a time brokerage agreement, announced that it would sell its stations to Nexstar. Because Nexstar cannot legally purchase KMSS under FCC ownership rules as Shreveport has only eight full-power stations (the FCC requires a market to have at least eight unique owners once a duopoly is formed), and KTAL and KMSS are among the four highest-rated stations in the Shreveport market, plans called for KMSS to be acquired by Nexstar partner company Mission Broadcasting, while KSHV was to be sold to a female-controlled company called Rocky Creek Communications. However on June 6, 2014, Nexstar announced that it would instead sell KMSS-TV to a new minority-owned company, Marshall Broadcasting (marking the company's first television station acquisition) for $58.5 million. Subsequently, on August 5, Rocky Creek withdrew its application to acquire KSHV. Nexstar operates KMSS and KSHV under shared services agreements, forming a virtual triopoly with KTAL, leaving Shreveport's six major commercial stations under the control of just three broadcasting companies (the Wray family owns KTBS, while KSLA-TV is owned by Raycom Media). The sale was completed on January 1, 2015. On July 1st of that year, KSHV dropped its "My45" branding and rebrand as "V45", similar to other Nexstar-owned My Network TV stations.

Digital television

Digital channel

Channel	Video	Aspect	PSIP Short Name	Programming
45.1	720p	16:9	KSHV-DT	Main KSHV-TV programming / MyNetworkTV

Analog-to-digital conversion

KSHV-TV discontinued regular programming on its analog signal, over UHF channel 45, on February 17, 2009, the original date in which full-power television stations in the United States were to transition from analog to digital broadcasts under federal mandate. The station's digital signal remained on its pre-transition UHF channel 44, using PSIP to display the station's virtual channel as its former UHF analog channel 45.

Programming

Syndicated programs broadcast on KSHV-TV include TMZ, Cheaters, The King of Queens, Law & Order: Special Victims Unit, Dish Nation, Forensic Files, Family Feud, Celebrity Name Game and Glee. KSHV, along with sister station KMSS, formerly was one of several television stations to carry daily local weather inserts produced by WeatherVision, a company formed by meteorologist Edward St. Pe to provide weather forecasts for stations without a news department. It is currently the only station in the Shreveport-Texarkana market without a local newscast.

External links

• Official website (shared with KTAL-TV and KMSS-TV)
• Query the FCC's TV station database for KSHV
• BIAfn's Media Web Database -- Information on KSHV-TV