Alternative dance

Alternative dance
Stylistic origins	Alternative rock indie rock dance-rock electronica house post-disco post-punk synthpop new wave
Cultural origins	Mid 1980s, United Kingdom
Typical instruments	Electric guitar bass drums percussion keyboards synthesizer sampler programming turntables
Subgenres
Electroclash - New rave
Fusion genres
Nu-disco
Regional scenes
Madchester
Other topics
Electronic rock - Indietronica - Industrial rock - Big beat

Alternative dance or indie dance (also referred to as underground dance in the US) is a musical genre that mixes various rock subgenres with electronic dance music. Although largely confined to the British Isles, it has gained American and worldwide exposure through acts such as New Order in the 1980s and The Prodigy in the 1990s.

Style

Allmusic states that alternative dance mixes the "melodic song structure of alternative and indie rock with electronic beats, synths and/or samples, and club orientation of post-disco dance music". The Sacramento Bee calls it "postmodern–Eurosynth–technopop–New Wave in a blender".

The genre draws heavily on club culture for inspiration while incorporating other styles of music such as synthpop, EBM, and house. The performers of alternative dance are closely identified with their music through a signature style, texture, or fusion of specific musical elements. They are usually signed to small record labels.

20th century conception

Most alternative dance artists are British, "owing to the greater prominence of the UK's club and rave scenes in underground musical culture". New Order are cited by Allmusic as the genre's first group because of their 1982–83 recordings, which merged post-punk with electro/synthpop in the style of German collective Kraftwerk. Alternative dance had a major impact on Britain's late-1980s Madchester scene (adapted from Manchester, New Order's home city) and 1990s trip hop and rave scenes. The Haçienda club in Manchester, founded by New Order and Factory Records, became the hub of the genre in 1980s Britain.

The Prodigy and The Chemical Brothers are two prominent examples of the 1990s British scene, while in the US, Chicago's Liquid Soul to San Francisco's Dubtribe expanded dance music "beyond its old identity as a singles-driven genre with no identifiable, long-term artists". The American scene rarely received radio airplay and most of the innovative work continued underground or was imported. The Prodigy's third studio album The Fat of the Land was the first international alternative dance hit after debuting at number one in 25 countries, including the US, in 1997.

21st century developments

As computer technology and music software became more accessible and advanced at the start of the 21st century, bands tended to forego traditional studio production practices. High quality music was often conceived using little more than a single laptop computer. Such advances led to an increase in the amount of home-produced electronic music, including alternative dance, available via the Internet. According to BBC Radio 1 DJ Annie Mac, part of the strength of the scene in the new millennium was "the sense of community"; she noted, "Websites, blogs and MySpace pages all get people talking about records and checking out each other's recommendations. It's not like the old club scene, where these established DJs dictated what would be big. Word-of-mouth is so important now."

In the early 2000s, the term "electroclash" was used to denote artists like Fischerspooner and Ladytron who mixed new wave with electronic music. The Electroclash festival was held in New York in 2001 and 2002, with subsequent tours across the US and Europe in 2003 and 2004. In the mid-2000s, the British music magazine NME popularised the term "new rave" ("new wave" and "rave") to describe the music of bands like Klaxons, whose rock aesthetic includes paraphernalia from the 1990s rave scene like glowsticks and neon lights.

Indietronica

Indie electronic is a syncretic music genre rooted in indie rock with affinity for electronic music, using samplers, synthesizers, drum machines, and computer programs, emerging during the 2000s. A more broad label than an actual music genre that describes rock-rooted artists who followed the approach of early electronic music (composers of the BBC Radiophonic Workshop), Krautrock and later electronic music like synthpop, alternative dance and other. Progenitors of the genre were English bands Disco Inferno and Stereolab, active in the early 1990s. Most musicians in the genre can be found on major labels. However, they can be found on independent labels like Warp, Morr Music, Sub Pop or Ghostly International as well. Indietronica album highlights include LP1 by FKA twigs, True Romance by Charli XCX, Something Shines by Lætitia Sadier, Closer by Tegan and Sara, Baazaar by Wampire, and Sparks by Imogen Heap.

Notable alternative dance groups

• 808 State
• The Apples
• The Beloved
• Björk
• Bloc Party
• The Bright Light Social Hour
• Chemical Brothers
• Carter the Unstoppable Sex Machine
• CHVRCHES
• The Crystal Method
• Depeche Mode
• Digitalism
• Dubstar
• Electronic
• EMF
• Flume
• Happy Mondays
• Hot Chip
• Jesus Jones
• Julien-K
• Le Tigre
• LCD Soundsystem
• MGMT
• M.I.A
• Miike Snow
• The Naked and Famous
• New Order
• Planet Funk
• Pop Will Eat Itself
• Primal Scream
• The Prodigy
• The Rapture
• Republica
• Rogue Traders
• Saint Etienne
• The Shamen
• Stereo MCs
• Strange Talk
• The Ting Tings

External links

• List of alternative dance artists at Allmusic