Four Square (supermarket)
Four Square is a chain of supermarkets in New Zealand that was founded by John Heaton Barker.[1]
History
After Barker discussed with his members of Auckland Master Grocers' Association on 6 July 1922, they began their plans for forming a cooperative buying group of independent grocers. This buying group registered a company called Foodstuffs Ltd. On 1 April 1925, this buying group registered a company called Foodstuffs Ltd, which was the first of three regional cooperatives based in Auckland, Wellington and Christchurch.[2]
Name
The Four Square was named after Barker on 4 July 1924, after drawing a square around the 4 on the calendar which he then stated, "they would stand 'Four Square' to all the winds that blew."[2]
Identity
Their symbol, "Mr 4 Square", was developed in the 1950s. The image is often closely associated with the art of New Zealand artist Dick Frizzell, who has used the iconic character in many of his works.
Location
Four Square operates over 280 stores around the country. Some Four Square supermarkets exist in Australia.[2]
References
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